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Scroll launches to help address ad blocking, how magazine publishers can run global operations, and more…
Scroll for a better news experience
It’s not every day that something launches which everyone in the industry is collectively excited about. This week saw the public release of Scroll, a new service that provides a clutter-free and faster news consumption experience; something that has been in development for years.
Scroll is aimed at users who use ad blockers, but who want a way to otherwise support publisher sites. The reading experience is similar to using a blocker, and presents clean, ad-free pages to the reader.
So why are 300+ publishers on board with this? Well, the $5/month app splits $3.50 of that money per month between publishers, depending on how much time each user spends on their site. That may not sound like a lot, but given publishers make $0 from ad blocking users and just $0.011 on average from ads per user, Scroll believes they offer a more effective solution.
The case is compelling for publishers looking for a better way to entice ad blocking users without completely restricting access to their sites. We’ll be keeping a close eye on the ‘news industry’s most significant attempt to address a real problem.’
What’s new this week
After a rocky 2018, the big tech companies spent much of 2019 once again vying for publishers’ attention. But with publisher trust at an all-time low, will new initiatives get enough buy-in to work?
Can magazine publishers really run global operations?
Increasingly, publishers are unifying their operations across the globe. But internationalisation efforts will depend on how the people involved come together.
“Two nearly inverse news media environments”: Over 75% of US adults live in separate media bubbles
Republicans trust Fox News and Democrats trust CNN. These are “the two cable channels that most clearly represent the polarized media universe.”
Why micropayments aren’t dead…yet
Perhaps our hope that people will pay a pittance for our work is setting the bar too low. Maybe we’ve been thinking about micropayments all wrong.
How eCommerce is becoming a key part of publishers’ emerging revenue strategies
For many publishers, eCommerce is increasingly about more than just affiliate links, branded content and online shops.
How Scroll can supplement publisher revenues with a better user experience
Scroll, a new service that promises a clutter-free and faster news consumption experience, launched publicly this week after being in development for years.
How four independent publishers are diversifying to strengthen their businesses
Carolyn Morgan explores how four independent publishers are innovating, from intelligence products to international membership propositions.
Google warns publishers to “expect some traffic loss” if these mobile-first guidelines are not met
Google Search now uses only one index; there isn’t a separate mobile-first index any more.
Meet HeadlinerFlix: a Netflix for podcasts hoping to solve discoverability problems
Of the 68% of people who haven’t listened to a podcast, 65% of them said that the issue was there were so many podcasts they didn’t know where to start.
Reinventing a media brand for today’s audiences: Insights from Playboy
David Israel, CFO and COO for Playboy Enterprises, talks us through how the iconic lifestyle brand has set-about reinventing itself for today’s audiences.
What does the Google move mean for the industry? The proof is in the cookie.
Let’s take a step back and try to ease the panic by untangling some of the knots in the web.
Several title launches have been announced that feature both the brand new and a reimaging of fan favorites.
Newsrooms and changing demographics: Insights from a 21-year study of Canada’s largest publications
In Canada, most print and digital news organizations have resisted processes to examine their staffing.
How publishers can make sure their niche content connects
Today, the quality of your content and your ability to connect through niche publishing matter, especially if you rely on ad revenues to fund content creation.
