Digital subscriptions grow from 10M to 20M, what’s behind an influx of paid app launches, and more
Subscription fatigue? We’re not there yet.
With increasing numbers of publishers putting up paywalls or implementing subscription products, one of the key concerns this year has been at what point consumers will hit subscription fatigue.
The answer, according to the latest Global Digital Subscription Snapshot report, is ‘not yet’. Digital-only subscriptions for news and magazine media have doubled over the past eighteen months from 10 million to 20 million, says the report from FIPP and CeleraOne.
This rapid growth in subscriptions, as well as renewed interest in such products by big tech companies, suggests that we’re a way off hitting subscription fatigue. “If anything, the market is set to be redefined as it heads into a new phase of expansion,” the report concludes.
What’s new this week
The past six weeks have seen a number of significant paid app launches, from The Atlantic to inews and The Guardian. What’s behind this rush back to publisher apps, and will audiences be willing to pay for them?
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