Digital Innovation Digital Publishing
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The must-read publishing stories you may have missed this week

Preparing publishers for a cookie-less future, what Facebook Pay could mean for the future of content payments, and more

Could Facebook Pay pave the way for micropayments?

This week, Facebook announced its new payment service, Facebook Pay. Aimed at providing people with a ‘convenient, secure and consistent payment experience,’ the service will be enabled across Facebook, Messenger, Instagram and WhatsApp.

Facebook Pay will initially focus on in-game purchases, fundraisers and products from Pages. But given Facebook’s recent efforts to cosy up to publishers with the News tab, it is likely that enabling Pay for publishers will follow, emulating WeChat. This would overcome the primary hurdle for micropayments in the West: friction in the payment process.

What would this mean for an industry which has been repeatedly burned by the tech giant? Not to mention users, who may not feel entirely comfortable giving Facebook their financial data, given its performance with personal data.

We need to start thinking about the implications of Facebook Pay in publishing, because it’s no longer a question of if Facebook will enable payment for content, but when.

@WNIP

What’s new this week

dare biscuit

“Browsers are now blocking 40% of publisher traffic”: First-party data is the new currency as publishers prepare for a cookie-less future

The anti-tracking trend is potentially beneficial for publishers in the long run. It gives them a huge opportunity to boost data-driven revenues and gain prominence in the advertising ecosystem.

How POPSUGAR went from gossip blog to eCommerce pioneer
With a rich portfolio of subscription boxes, beauty products, partnerships and more, we chart POPSUGAR’s journey from early retail efforts to an interconnected eCommerce giant.
What Facebook Pay could mean for the future of content payments
Facebook Pay could help overcome the hurdles micropayments have faced in the West to enable new lines of revenue. But can publishers ever trust them enough to make it work?
208% growth in digital news subscribers over 5 years: Readers are “more willing to pay for content”
Digital news subscriber numbers worldwide have increased 208% over five years to 2018, and are expected to grow by a further 13% in 2019, according to WAN-IFRA.
Women’s Health to launch ‘Going for Goal’ podcast after Project Body Love success
With the month-long Project Body Love podcast under their belts, the Women’s Health team are looking at how else they can harness audio, with plans to launch a weekly podcast.
Nielsen identifies exactly when readers are most engaged, and how publishers can benefit from it
There are times when users are open to exploring something new, including advertiser messages. These are, what Nielsen calls, the “moments of next”.
Independent and print first: the Monocle strategy
Contrary to what most magazine brands are trying to achieve, deliberately not developing a dedicated digital format for the iconic Monocle magazine remains part of its brand strategy.
How AI can support editorial teams, by taking over mundane tasks
Bit by bit, AI is revolutionising content development, user experience, video workflows, SEO, digital marketing, and lots more.
Why publishers are creating vertical subscription products
Three reasons why vertical subscription products are bringing success for publishers including McClatchy, Handelsblatt, and The New York Times.
Content may be King, but infrastructure is Queen
Successful digital publishers are those that focus on the supporting infrastructure that makes running a digital publishing business scalable and perhaps even, profitable.
After chasing scale, Hearst is doubling down on influence
Hearst’s mantra now is content with purpose. What it really means is that with everything that they create, they’re always asking what is the intention behind it?
Local filmmakers, local stories: How Singapore’s Viddsee meets the demand for short videos
When Singaporeans Ho Jia Jian and Derek Tan built their first internet TV platform a decade ago, the iPad was still a year away and Netflix had yet to break out of the U.S.
Google is becoming a walled garden. What’s next for publishers?
The largest source of traffic on the web — free and paid — is becoming a walled garden, competing directly with those that helped it become a dominant, monopoly power.
“Words can be mined as data”: Unpacking Paris Match’s data journalism project
An app developed to text-mine political speeches during the 2017 French presidential election has yielded a multi-purpose data journalism tool.
What consumer-focused publications can learn about community, and other insights from Nature
Helen Pearson, Chief Magazine Editor for Nature, talks about what consumer-focused publications can learn about community from the journal’s focus on supporting scientists.

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