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Preparing publishers for a cookie-less future, what Facebook Pay could mean for the future of content payments, and more
Could Facebook Pay pave the way for micropayments?
This week, Facebook announced its new payment service, Facebook Pay. Aimed at providing people with a ‘convenient, secure and consistent payment experience,’ the service will be enabled across Facebook, Messenger, Instagram and WhatsApp.
Facebook Pay will initially focus on in-game purchases, fundraisers and products from Pages. But given Facebook’s recent efforts to cosy up to publishers with the News tab, it is likely that enabling Pay for publishers will follow, emulating WeChat. This would overcome the primary hurdle for micropayments in the West: friction in the payment process.
What would this mean for an industry which has been repeatedly burned by the tech giant? Not to mention users, who may not feel entirely comfortable giving Facebook their financial data, given its performance with personal data.
We need to start thinking about the implications of Facebook Pay in publishing, because it’s no longer a question of if Facebook will enable payment for content, but when.
What’s new this week
The anti-tracking trend is potentially beneficial for publishers in the long run. It gives them a huge opportunity to boost data-driven revenues and gain prominence in the advertising ecosystem.
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