Facebook looking to ditch the ‘Like’ count, insights into how young people consume news, and more
How well do you really know your young readers?
The Reuters Institute’s latest report was released this week, doing a deep dive into how young people consume news, and the implications for mainstream media.
The report set out to answer two key questions; how do young people consume news, and how can news publishers attract young readers, listeners and viewers?
We at WNIP have done a round-up of the core findings, including the disconnect between what traditional news publishers perceive the role of news to be, and what the younger generation expects from it.
The report is an essential read for anyone working in media hoping to reach under 35’s, but it also contains valuable learnings for product designers on how expectations for website and app design are being driven by popular sites like Facebook and Netflix.
What’s new this week
On Aug 7, the New York Times reported it had reached a record high in the number of paid subscriptions, with 4.7 million people paying for the publisher’s products. On the same day they shared all this good news, stock plunged by as much as 20%, and it has not strayed from that range since then.
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