Digital Publishing
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The Must-Read Publishing Stories You May Have Missed Aug 30th 2019

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The New York Times puts up a reader registration wall, news aggregator TopBuzz creates multi-million spike in pageviews, and more…

Is the time of the aggregator at hand?

News aggregators are not new. Many iterations have come and gone over the past decade, but few have really managed to gain traction besides Flipboard and Apple News, which has a pre-installed advantage.

That all seems to be changing this year. You may not have heard of Toutiao – one of the largest news aggregation apps in China with over 250 million installations – who have set their sights on dominating the international market with their English-language version called TopBuzz.

Between November 2017 and October 2018, TopBuzz grew from 1.8 million to 23 million active monthly users. Should you be questioning its capacity to grow further, parent company ByteDance also happens to be behind one of the fastest-growing apps worldwide: TikTok.

It’s not the only global news aggregator climbing the charts. SmartNews has recently seen annual growth of 145%, and now drives more traffic to publishers in the US than Apple News.

We’re certainly a way off any form of paid news aggregator really making a dent in the market, but readers are warming up to the idea of using one place to access content from a variety of sources, that isn’t their social media feeds.


What’s new this week

The New York Times is the latest publisher to put up a registration wall

The introduction of the registration wall comes just after Google’s release of Chrome 76, which remedied a loophole allowing sites to detect and block people who are browsing in Incognito Mode.

10 essential media stats from August 2019
New subscription tools, the GateHouse Gannett merger, top publishers on Facebook, and the continued importance of SMS and obituaries.
“Multi-million spike in pageviews”: The company behind TikTok is now shaking up news aggregation
Toutiao (Chinese for ‘headlines’) is one of the largest news aggregation apps in China, and is installed on over 250M monthly unique devices. 
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“Numbers are growing every day”: Publishers continue to place their bets on video
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The Publisher’s Guide to Podcasting: Report Download
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Behind the scenes of ground-breaking multimedia storytelling: Insider’s illustrated Mueller Report
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Is sponsored content destroying journalism?
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The state of data journalism today, and the importance of humanizing data stories
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Download WNIP’s comprehensive report—50 Ways to Make Media Pay—an essential read for publishers looking at the multiple revenue opportunities available, whether it’s to reach new audiences or double down on existing super-users. The report is free and can be downloaded here.