Apple News+ to make ‘tweaks’ after a disappointing performance, online advertising to reach $650bn in 5 years, and more
Back to the drawing board already?
In news that will shock nobody, Apple News+ seems to be struggling with both publishers and users just over two months after launching the $9.99 a month subscription service.
Apple is now allegedly looking to go back to the drawing board with Apple News+, and has been asking some publishing executives for retrospective input.
Users are also finding the service confusing. Apart from an initial free month’s trial, marketing of Plus content seems to be limited, and Apple’s decision to combine magazine and news content is also causing issues (literally). To top it all off, publishers have said that revenue so far is less than one-twentieth of what they were initially promised.
Are these early kinks something that Apple can iron out? The tech giant has proved they can make subscription platforms work at scale for music and TV, but publishing has a very different dynamic; one which a Spotify or Netflix model simply can’t solve.
What’s new this week
New advertising projections for podcasting and kids digital media, BuzzFeed’s licensing strategy, news avoidance, and the impact of an algorithm change for the Daily Mail Online.
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|Apple News+ to make ‘tweaks’ after disappointing performance for publishers and users|
Apple News+ seems to be struggling with both publishers and users just over two months after launching the $9.99 a month subscription service.
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Download WNIP’s comprehensive new report—50 Ways to Make Media Pay—an essential read for publishers looking at the multiple revenue opportunities available, whether it’s to reach new audiences or double down on existing super-users. The report is free and can be downloaded here.