YouTube drives 37% of all mobile traffic, Medium offers publishers revenue shares, and more
YouTube is king of the mobile internet.
If you were to ask your colleagues which platform topped the charts for driving the most mobile traffic, it’s unlikely YouTube would be their first choice.
But the video site is responsible for 37% of all mobile internet traffic, according to a new study. Facebook and Snapchat are both neck and neck at 8.4% and 8.3% respectively.
The just-released Nielsen’s Q3 2018 Total Audience Report highlights the growth in time spent on mobile, but it does come at the expense of traditional television viewing, as time spent watching live and time-shifted TV has dropped across all age groups over the past year.
The next five years are going to see even more dramatic shifts in the way we consume video content around the world. But where will publishers stand when the dust settles? Almost certainly on the shoulders of a platform
What’s new this week
While lots of media companies continue to suffer, there are plenty that are thriving. Looking at this latter group, it’s possible to identify some trends and best practices that could be adopted industry-wide.
|Medium offers an alternative to paywalls, with revenue shares and minimum guarantees|
The announcement might trigger a sense of déjà vu, given that Medium had previously partnered with publishers, many of whom have since parted ways.
|50 Ways to Make Media Pay: Report Download|
From ecommerce to affiliate partnerships, programmatic to native ads, paywalls to micropayments, exhibitions to cruises, this free report aims to spark new ideas.
|Mobile time-spent jumps up: YouTube corners ~40% of the traffic, Facebook less than 10%|
Smartphones are the big gainers in media consumption year-over-year, according to the just-released Nielsen’s Q3 2018 Total Audience Report.
|Over 600% growth in video views: Inside Bloomberg’s Instagram strategy|
In a recent interview with Facebook, Bloomberg’s Senior Social Editor Kevin Young spoke about how the publisher works with Instagram.
|Podcasts are booming. So, what are the revenue models?|
Achieving new heights of popularity means that publishers of the audio-only medium have started to experiment with new business strategies to find a path to monetization.
|Apple launches media literacy initiative to combat fake news|
Three nonprofit organizations will each receive support from Apple to advance their efforts in empowering young people with the critical thinking skills necessary in today’s digital age.
|BBC Producer Dr Chadden Hunter on using media to raise global awareness|
This week we talk to Dr Chadden Hunter, who is a Director and Producer at the BBC, and has worked on blockbuster nature programmes like Planet Earth II, Frozen Planet and Wild Arabia.
|Q&A: The launch of the International Magazine Centre|
Founded by ex-PPA Scotland employee and magazine enthusiast Nikki Simpson, The International Magazine Centre is a hub for the international magazine community.
|Productivity hacks for magazine editors|
There are many tools out there that could help magazine editors do their jobs better, that would save them time, that would help them with their storytelling, and make their days easier.
|How automated news is helping publishers: WAN-IFRA report|
While newsrooms are warming up to the possibilities of automating news content, challenges still surround the actual implementation and deployment.
|Q&A – Sovrn //Signal, boosting publisher earnings through improved ad viewability|
Sovrn provides tools, technologies, and services to unique publishers, helping them grow revenue and audiences,
|Facebook’s director of media partnerships on how publishers can work with the platform|
“We know that publishers in Europe have found it tough to work with us over the past few years. I’m committed to changing this…”
Download WNIP’s comprehensive new report—50 Ways to Make Media Pay—an essential read for publishers looking at the multiple revenue opportunities available, whether it’s to reach new audiences or double down on existing super-users. The report is free and can be downloaded here.