Digital Innovation Digital Publishing
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The must-read publishing stories you may have missed this week

Apple News+ in numbers, digital subscription lessons from Scandinavia, and more…

A postcard from Berlin.

This week’s Digital Innovators’ Summit in Berlin gathered 500 senior publishers from around the world. A common theme? Paid content is gaining traction, with an entire new young generation willing to subscribe to publishing brands they trust.

And what is the average price of a digital subscription? According to FIPP, who released their Global Digital Subscriptions Snapshot report in Germany, the average price is $3.50 per week globally. These subs are currently dominated by newspapers but magazines are starting to make inroads, and Condé Nast’s paywall play will be a barometer for whether lifestyle subs can work at scale.

But it was left to Switzerland’s Neue Zürcher Zeitung to land the knockout punch: higher priced offers perform better than lower price offers. And never, ever sell anything on a Saturday.

Jez Walters / @WNIP

What’s new this week

How Facebook’s pivot to private messaging might affect publishers

While it’s too early to tell how much Facebook user activity will shift from public posts to private messaging, we do have an idea of how one-to-one messaging impacts publisher traffic.

Apple News+ by the numbers
“I’m joining forces with Apple,” Winfrey said, “Because they’re in a billion pockets, y’all. A billion pockets.”
50 ideas for making media pay: a definitive guide (Part four)
This is the fourth and final part in a series, examining how different ways in which publishers are seeking to “make media pay.”
Spotify VP of EMEA Marco Bertozzi on Spotify’s evolving ad business
Marco Bertozzi talks about the evolution of Spotify’s ad business, why they believe strongly in the future of podcasting, and what the audience’s relationship is like with ads in audio.
Revealed: Trends in global paid content
The second Global Digital Subscriptions Snapshot report compiled by FIPP and CeleraOne has been released at this year’s Digital Innovators’ Summit.
“Never stop challenging yourself”: Lessons from Scandinavian publishers
Newspaper publishers in Norway and Sweden have shared their experiences, successes, and failures in growing their digital subscription businesses.
Breaking up the tech giants? How that could affect publishers
Let’s look at just how attractive this #BreakUpBigTech idea is to so many people in media and public policy – and how it even crosses ideological boundaries.
For publishers, a potential upside to YouTube’s brand safety uproar
Brand safety is not a one-dimensional issue. And, for many advertisers, it isn’t limited to these noisy consumer outcries and PR flare ups.
Taking back trust in journalism through personalisation, new payment models
Financing news journalism in the digital age was a key discussion point during the recent Newsrewired conference in London.
How publishers can save the comments section from trolls, toxicity and threats
Some publishers, including The New York Times, have been able to maintain vibrant comments sections with the help of robust moderation and technology. 
New York Times’ innovations in the personalisation of content
The NYT’s CTO Nick Rockwell explores the newspaper’s innovations in the personalisation of content.
Six newsletter metrics that matter (that aren’t open rate)
Open rate matters. But it isn’t everything. And if you’re too reliant on open rate as your north star, you might have problems in the long run.
$176B from ads, 60%+ market share: Duopoly’s “uneven balance of power”
Looking only at the internet advertising market, the duopoly took over half (56.4%) of ad money in 2018, a share which WARC expects to rise to 61.4% this year.

Download WNIP’s comprehensive new report—50 Ways to Make Media Pay—an essential read for publishers looking at the multiple revenue opportunities available, whether it’s to reach new audiences or double down on existing super-users. The report is free and can be downloaded here.

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