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FT has 1 million paying digital subscribers
In another one million milestone, The Financial Times has reached one million paying digital subscribers. FT CEO John Ridding said: “This is another milestone in our successful digital transformation and a strategy we have been pursuing for over a decade. The FT is proof that quality journalism can be a quality growth business, and digital journalism can be a quality global business.”
“We’re designed to be a marketing engine for the cities”: 6AM City hits milestone 1 million newsletter subscribers
After expanding to 24 cities last summer, 6-year-old hyper-local newsletter publisher 6AM City has seen exponential subscriber growth, this week reaching one million newsletter subscribers. They are also on track to exceed $10 million in revenue in 2022. Careful development of a blueprint and getting the right mix of ad revenue is helping their acceleration.
Reach shares tumble 25% on warning that inflation will hit profits
It’s not hard to see how Russia’s attack on Ukraine could impact London’s FTSE and four of yesterday’s top five fallers are connected to the countries in conflict. But the other big loser was newspaper publisher Reach PLC, down by almost 30% at one point. The Reach share price has lost over 40% since the start of the year and this week’s slump comes after a profits warning blamed on inflation, specifically rising print and energy prices. With such a sharp drop, it’s tempting to wonder if there’s something else going on, but it wouldn’t be surprising if this is just another painful wrinkle in print’s slow decline.
How advertisers are adapting to a more nuanced social landscape
Digiday says the days of the one-size-fits-all approach to social media is seemingly over. Advertisers are saying the way people use social media is changing, pressuring brands to abandon broad campaigns and create content for each individual platform. Maybe marketers are finally starting to get back to thinking about positioning for people and not platforms.
This week’s podcast:
6AM City Co-Founder Ryan Heafy on creating a local newsletter launch playbook
This week’s guest is Ryan Heafy, Co-Founder and COO of 6AM City, which is just about to hit 1 million subscribers across its 24 daily newsletters. We spoke about his unconventional route into media (via Black Hawk helicopters), and how it helped 6AM launch in 16 cities in a year.
The early bird gets the tickets
Our Earlybird rate for Publisher Podcast Awards tickets (using discount code PPAEARLYBIRD22) expires this Wednesday. If you’re planning on joining us on 27th April to celebrate the best in publisher podcasts, flip, flap, fly and buy, buy, buy ????????????
This content originally appeared in The Media Roundup, a daily newsletter from Media Voices. Subscribe here:
