At age 10 I fell in love with magazines. The rest is history.
A history that you will read about it soon in the book I am working on The Magazines And I. What follows is part of the book’s introduction. Hope you will enjoy…
Addictions can manifest in many shapes and forms. They take over your life. They can start at any age. Imagine being a 10-year-old junkie. Addicted to something with no control. If you can’t imagine it, allow me to step into your mind and help you envision it.
In order to help you fully understand, I have to start at the very beginning. I was born and raised in Tripoli, Lebanon. I can vividly recall the two things that really impacted my young life: my dad’s storytelling from the Bible and my grandpa’s reading from it. It’s the only book I ever remember my father telling me stories from, and it made a definite impression on me and how I viewed my life. It was my first interaction with ink on paper and the power it possessed.
The Box of Wonders
In those times, it was safe to go out in the neighborhood and play with friends for hours. We would interact with all sorts of people in the city. One of those people was a peddler who used to ply his wares on the streets of Tripoli. He had a container that was referred to as the “viewer’s box.” It was this big, giant viewfinder, the kind you can still buy today in the toy department at Wal-Mart, only a much, much larger version. The peddler would go around the streets of the city with a monkey sitting on top of his shoulder, and when he came into our neighborhood he would call to my friends and me to “look” into the box. He would have around ten strips inside that would tell a story. The viewer was 3D and had three openings where you could place your eyes to watch, and as we watched the slides click by, the man would verbally unfold the riveting tale while we watched.
After the short show, we would laugh and clap with delight as the monkey would come out and collect the money the man charged for the afternoon diversion.
These small glimpses, teases, into a world of visual and verbal stimulation, would be a slight spark in a very young boy’s life that would grow to an inferno when that boy became a man.
Remembering that long-ago afternoon with the peddler’s homemade viewfinder now, I realize that that was the moment in time when I learned that the visuals can make the story. The entire tale he shared with us was based upon the pictures.
And I suppose that was the very beginning, the first pebble that would put me on the road to my destiny.
The Man of Steel
In 1962, we had just gotten our first television set. It was a large brown box with an oval-shaped screen that only showed pictures in black and white. In the 1960s, television in Lebanon was not available 24 hours a day. The first programming started at 6:30 p.m. The first hour was reserved for children’s programming and then the rest of the programming was for adults, and went until 10:30 or 11:00 pm. By no means did television rule or dictate your day.
What mainly attracted us (my friends and I) to the children’s programming, were these characters: Mighty Mouse, Popeye, and Casper. Then, when I was 10 years old, we started seeing advertising touting the phrase: “Look! Up in the sky! It’s a bird! It’s a plane! It’s…Superman.”
It was a new magazine. Back then, in Lebanon, we called all the comic books magazines. The combination of the ad and the storyline was so fascinating. It made all the kids where I lived – in a 10-apartment complex – say, “Wow, I need to see this!”
When the magazine hit the newsstands, I knew I had to have it. Back then, my allowance was 40 cents a week. The magazine cost 40 cents. It was fate.
When I held the magazine in my hands for the first time, ran the pads of my fingers across the shiny cover, I felt an indescribable sensation that felt similar to an adrenaline rush. At that moment, I truly believe I was ordained, my life’s path had been chosen before I was born and at the age of 10, I was at last privy to a glimpse of my future; that day, my heart stopped pumping blood and began to pump ink.
The most important facet of the “Superman” transformation to me was the fact that it was my magazine. Mine. It wasn’t borrowed. No one was going to read it to me and not finish it. I would be able to absorb it, cover to cover, at my leisure. That was what was mesmerizingly unbelievable to me.
Without even knowing where all this would lead, or even what it really meant at the age of 10, I began the journey. I think the transformation unwittingly molded me into the person I am now as an adult: one of those people who believe it’s not as important to see the end destination as it is to be on the right track. You have to be on the right track, even if the bright path before you narrows into a dark, small tunnel. If you are, then God will make sure your end destination is beyond your wildest dreams.
And I think that’s what put me on the right track – the fascination that suddenly I was in control of the show and tell, of the story, of the imagination, of everything.
The Art of Show & Tell
Before too long, I was designing and creating content for my own little creations. Crayon and marker magazines that became my escape into a world foreign, yet so vivid and familiar, it was as though I had known it from the womb.
Little did I know that addiction starts out this way, it was such an extreme that I would get so immersed in reading that I could not even eat without a magazine at the table next to me. I could not drink without a magazine next to me. That is, until I got married and the magazine was banned from the breakfast table or the lunch table.
I was always reading. If I was on a bus, I was reading a magazine. If I was walking down the sidewalk, I was reading a magazine. It was as though I couldn’t function normally if a magazine wasn’t with me. Addiction at its best (or worst, however you might look at it).
A funny story – I don’t know if it was funny at the time – but my dad used to be a foreman in a refinery in Tripoli, Lebanon, and there was a private beach on the Mediterranean for the employees’ children. Every summer, a bus would run hourly and collect the employees’ children and their friends, and then bring them back home in the evening. It was approximately a 15-minute ride to the beach. One time, on the way home from the beach, I was so engrossed in reading a magazine that I was paying no attention to my surroundings and assumed that the bus had reached our apartment. Unlike the U.S., buses operated with their doors open and without seatbelts of any kind, this was the 1960s after all. As I continued reading my magazine, I stepped off the bus at what I believed to be my apartment stop. The problem was it was not my apartment stop and the bus was still in motion when I stepped off.
Addiction or Fascination
I remember the incident vividly, as if it were yesterday, it was like something was restraining me, pressing back against my body and then fast and hard, it pushed me all the way down against the asphalt. Boom, gone. I woke up in the hospital. I saw my mom and the first thing I asked for was my magazine. I don’t know if the accident messed up my brain that day, but it seemed a good sign that the obsession, the addiction, the gift, or whatever you want to call it, clearly was in full force by that age.
I wish I could say that after I grew up I changed my habits, but I remember as an adult, driving from my office when I was working at a newspaper, reading and flipping through a magazine that was lying on the seat next to me, not paying any attention until the sounds of car horns alerted me to look up and I realized that I had almost driven into a utility pole. At that point, I promised myself I’d never again read a magazine when I was driving. I started putting the magazines on the back seat instead of the front, but like any promises an addict makes to himself, it only lasted a week or two.
After the first issue of Superman came out, everyone was fascinated with the “Man of Steel” and the flying cape. Still to this day, I remember hearing rumors of people trying to jump out of windows when Superman first appeared on the scene. There saving grace was that they lived on the first floors of their buildings.
As Superman became more popular, it also increased in price. And something major happened 19 weeks later when issue 19 came out on June 11, 1964. It came with a gift – a Superman emblem that you could stitch to your shirt. But as with most magazines, when something like that happens, the price is increased. The price for that issue was 70 piasters, and of course, my allowance was 40 piasters. I could not buy the magazine immediately. I asked my dad for another 30 piasters. I told him it was to buy my Superman magazine and he said he wasn’t going to give me money to waste on paper, and that I didn’t need that “stuff”; little did he know that I needed that stuff very badly. Nothing can stand between an addict and his addiction, much less a little thing like money.
In Lebanon, there were grocery stores on the corner every few blocks, one of which was located directly across the street from my apartment. You could buy sugar, milk, coffee, magazines, newspapers, and other items on a daily basis – it wasn’t a time when you could do all your shopping for the week at once. The owner of the store kept a little notebook where he would compile a tab of your family’s groceries that you would settle with him at the end of every month. One afternoon as I entered the store, my pockets 30 cents shy of the amount I needed for the issue, I wondered how in the world I was going to get that special copy without the rest of the money. I walked up to the owner.
“I would like my Superman magazine, please,” I told him, my mind churning with ideas on how I was going to pull this one off.
“The price for this issue is almost double, 70 ,” the owner said.
“Just put it on my dad’s tab,” I told him.
The minute the words flew out of my mouth, I knew there was no taking them back. And I didn’t even want to. I had to have that issue.
Needless to say, my dad saw the cost of the copy on his bill at the end of the month and I got punished with a good spanking. But…I still got my magazine.
It is Physical
I soon realized that it was the actual, physical presence of the magazine itself that grabbed me more than the content of what I was reading. Even at that young age, I knew there was more to it than just Superman. I felt that no matter how much I loved the Man of Steel, I loved the idea of the magazine more, holding it, reading the story, flipping the pages incessantly. Because I was really not as fascinated by the superhero himself as all my friends were, it was very easy for me to move on from getting every issue of Superman to getting other new magazines. I began to buy first issues of others. At that stage, it was still all comics.
Once I had a little more allowance, if I saw a magazine that I liked, I would buy it. In junior high, I used to watch my friends buying a Pepsi and a piece of cake during recess, but I would hold my 50 cents because I wasn’t going to waste it on Pepsi. I could at least buy something lasting, a magazine. That fascination was always there. I became obsessed with buying first editions. It was like some higher power put me on this track, one issue at a time. And it’s funny, when I remember sitting down to compare and evaluate those magazines, I would compare all those first editions and daydream about cover stories and what they were going to be. At that time, I was completely convinced that what I had found was what I wanted to do for the rest of my life.
Along with my magazine addiction, I also revered education. I remember my early childhood, crying at the door, wanting to go to school with my sister and brother. I still remember on my own first day, I ran out of my new class trying to find my sister’s class. I was fascinated by the idea of school, but even more fascinated with creating my own imaginary class. I would create exams and tests for imaginary students that I would grade. I would create grade books for those imaginary students. I would lecture about different topics, and I would hold discussions with students on how they could enhance their grade.
Today, those childhood practices seem eerily familiar.
So it begins
When I finally came to the realization that I could not buy every magazine because I didn’t have the funds, I started trying to find little jobs. In high school, I even befriended the wholesaler in town, so I could see the magazines before they were distributed that morning.
One day the wholesaler said, “Kid, why don’t you go on to school and start coming here in the evenings? I will let you see what magazines we are going to distribute in the morning and I’ll let you buy them from here.”
I was like a kid in a candy store. To be able to get the magazines before anybody else in town, the night before, regardless of the magazine, was utopia to me.
To be continued…
Samir “Mr. Magazine™” Husni
Director of Magazine Innovation Center,
University of Mississippi
Original content republished with kind permission.