Digital Innovation Digital Publishing
1 min read

The Independent achieves 75% mobile-only audience

The Independent, whose audience is entirely digital after the title put a stop to its print edition back in March 2016, witnessed a drop in readership from 21.1 million in the last audited period to 16.9 million.

However, its share of mobile-only audience continues to grow, as 75.5 per cent of the title’s UK readers access its content only through mobile devices. The Independent has long been topping the table with a majority mobile-only audience.

The NRS data also shows that while 95 per cent of all UK adults consume some form of published media, whether that’s a newspaper or magazine, in digital or in print, 98 per cent of millennials do so too.

Read more…

Related posts

What's New In Publishing articles suggested by Bibblio
Helping publishers increase engagement, improve monetization and drive new audiences. Read more