Media is about attention, but it’s also about access and my hat is firmly doffed to Brian Morrissey for landing this interview with Zillah Byng-Thorne, CEO of Future. We’ve been trying to get her onto the podcast for ages and if I’m being honest, I’m a wee bit jealous.
The green-eyed monster aside, this is well worth a listen. It cuts to the heart of Future’s recent success – a focus on niche areas, both consumer and business-oriented, diversified business models and operational excellence.
I also love that the present success story isn’t allowed to obscure Future’s recent struggles, with Zillah recounting her first year at Future. In 2014, when the business was close to the bottom of a decade-long decline, her big question was: “What’s our right to exist?” Winning or losing, that’s a great question to ask.
Liveblogs have been around forever, but this piece explains how the format has evolved to help publishers benefit. Tools that support graphs and diagrams, the integration of tweets, videos and audio and the inclusion of interactive options like polls or live comment blocks, make modern liveblogs feel like social media. But they can now live on the publisher’s own real estate making engagement and monetisation easier.
According to Axios, Yahoo has acquired The Factual, a company that uses algorithms to rate the credibility of news sources. The deal could provide Yahoo News’ 200 million+ monthly visitors with ratings for the thousands of news sources Yahoo aggregates on its site. “We think that’ll build engagement and build a better business for Yahoo News,” said Yahoo president and general manager Matt Sanchez.
I’ve seen a lot of stories recently looking at the power of sports for digital publishers. This article focuses on operators partnering with sports betting businesses, with relationships opening up new revenue opportunities and bringing exposure to a fast-growing industry. Of course nothing is really a no-brainer and publishers need to weigh up the revenue opportunity with the sensibilities of audiences who might not be OK with gambling.
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