Google’s intention to deprecate the use of third-party cookies on Chrome (and then postpone the decision to 2023), is yet another clear demonstration that publishers should be taking back control of their own commercial future and destinies.
The industry has been given “Extra Time” to get its house in order and prepare for the new future of digital trading – we can’t squander this opportunity!
This month, The Independent Publisher Alliance is holding its first in-person event entitled ‘The Future of Ad Trading’. The aim of the event is to outline what a publisher can do over the next eighteen months to prepare for a new ad trading environment as we move towards 2023.
We have released some additional spaces and would like to offer independent publishers who frequent What’s New in Publishing the exclusive opportunity to take the last few places. There is no charge for the event and there will be plenty of time for networking afterward.
Full Event Details:
Where: Upstairs at the Crown and Two Chairmen, 31-32 Dean Street, London, W1D 3SB
When: 2pm, Friday 23rd July
Who: Speakers from Google, Dennis, The Independent Publisher Alliance and more
Places are limited. Please register through this link asap.
Jon Westbrook, Dan Hodgson & Alex Newberry
Founders, The Independent Publisher Alliance (The Alliance)