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Getting better all the time
Earlier this week, my copy of InPublishing magazine arrived (it’s free and great, if you don’t already get it). I haven’t got beyond the editorial as my toddler has been demanding I read Thomas the Tank Engine to her instead, but it struck such a chord with me that I looked up the online version to headline today’s issue.
InPublishing’s Editor James Evelegh writes that he’s become a convert to the idea of incremental change. Continuous, small improvements which don’t justify a fanfare in themselves, but which have a considerable cumulative effect. Evelegh makes some suggestions about how you can systematise a programme of steady, incremental improvement.
It’s an idea we’re getting used to as well. For example, Singletrack magazine’s Mark Alker is very kindly helping us out with some SEO and analytics improvements – nothing fancy worth a press release, but which in the long run will hopefully make a massive difference to us. One small step for Media Voices, and all that.
Bundling ideas for publishers. Make your subscription more valuable, generate more revenue
If you are going to create a bundle, do it right – and, as Netflix did before, choose what people want to consume the most. Some really solid ideas and examples here from The Fix team.
Publishing ideas to steal: collective problem solving, hand-folding, and paying the postage
One of the most stealable ideas discussed at the International Magazine Centre’s away day in Derbyshire was the problem-solving Hive concept used to help people solve business challenges. Peter explains what it is and how it can help you in this latest instalment of The Magazine Diaries.
News videos more popular than influencers on social media, report finds
News content is the third most popular type of social media video in the UK, a new Ofcom report has found, putting it higher than the likes of music and videos by social media influencers. Overall, 82% of adults aged over 15 reported watching some form of short-form social media video content in the past year.
This content originally appeared in The Media Roundup, a daily newsletter from Media Voices. Subscribe here:
