For FLoC’s Sake. Google has just announced that it is delaying plans to phase out third-party cookies in the Chrome browser until late 2023, more than a year later than originally planned. In other words, the cookiepocalypse has been postponed.
This will probably come as a relief to many publishers and advertisers who have been trying frantically to balance workable alternatives with keeping businesses afloat during the pandemic. There’s now just a little more time to get first-party data plays and revenue streams established.
Of most interest is Google’s reasoning for the delay. “While there’s considerable progress with this initiative, it’s become clear that more time is needed across the ecosystem to get this right,” they wrote. But the 2023 goal is subject to engagement with the United Kingdom’s Competition and Markets Authority, apparently. Regulatory pressure is having an effect, although the end result could well be messy.
In my latest piece for Digital Content Next, I spoke to Meredith’s newly-appointed Chief Digital Content Officer Amanda Dameron about the expansion of their video portfolio. Crucially, the investment is focused on evergreen content that can be adapted for whatever future distribution channels crop up.
An excellent transcript of an interview by Simon Owens with The Information. Founder Jessica Lessin explains why she chose the hard paywall model, how her journalists compete with much larger publishers for scoops, and what marketing strategies drive the most paid conversions.
BuzzFeed announced plans to go public through a SPAC merger yesterday. The deal will also bring pop culture and entertainment company Complex Networks under the BuzzFeed brand. Nieman Lab’s Sarah Scire looks at what stood out from the presentation.This content originally appeared in The Media Roundup, a daily newsletter from Media Voices. Subscribe here: