It’s that time of year when forecasts are made for where the publishing and tech media industry is heading in 2017. So, here’s a round-up of predictions from the top commentators.
But first our pick of the favourite based on what we consider to be the five pillars of modern publishing:
Content: design for mobile (only)
Forget flip books and Adobe attempts at fancy interactive digital publishing, if your content is not designed for mobile – best you get on board that train, and fast. As Publishing Executive comments in their 2017 predictions – the digital magazine’s future is only to be designed for mobile.
As their author, Ron Mateko, comments: “Mobile drives content consumption. Think about the apps we use most often on those devices. According to comScore, more than 80% of social media time is spent on mobile devices, including more than 50 minutes per day on Facebook. And how do we use it? By scrolling through our posts. Instagram? Endless scrolling. How about Twitter and LinkedIn? Scrolling.”
This prediction is backed up by Inc. in their prediction list stating “Mobile everything… If it’s not optimized for mobile, you’re doomed from the start.”