Digital Publishing 1 min read The Atlantic’s website will now let some pay to see no ads By WNIP6 years agoLast modified on October 15th, 2019 The Atlantic would like to figure out a way to make some money off of the 8.5% of unique visitors to the magazine’s website who use an ad-blocker. So, starting Monday, The Atlantic will give visitors who use ad-blockers a choice: Whitelist the website or pay $3.99 per month for an ad-free version. Kimberly Lau, senior VP-digital and head of business development for The Atlantic, said the magazine expects to see a bunch of blockers whitelist the site. “We’re not expecting a windfall in the subscription part,” she said. “We’re just expecting more people to whitelist us.” Overall, she said, The Atlantic expects a “small percentage of the overall population” to pay up for the ad-free option, which will be devoid of branded content as well as traditional display advertising. Read more… FacebookTwitterEmail By WNIP What’s New In Publishing provides a single destination for independent publishers looking for news, advice and education across a wide range of publishing topics. Sign up for our weekly newsletter.