Digital Publishing 1 min read The Atlantic’s website will now let some pay to see no ads By WNIP7 years agoLast modified on October 15th, 2019 Getting your Trinity Audio player ready... The Atlantic would like to figure out a way to make some money off of the 8.5% of unique visitors to the magazine’s website who use an ad-blocker. So, starting Monday, The Atlantic will give visitors who use ad-blockers a choice: Whitelist the website or pay $3.99 per month for an ad-free version. Kimberly Lau, senior VP-digital and head of business development for The Atlantic, said the magazine expects to see a bunch of blockers whitelist the site. “We’re not expecting a windfall in the subscription part,” she said. “We’re just expecting more people to whitelist us.” Overall, she said, The Atlantic expects a “small percentage of the overall population” to pay up for the ad-free option, which will be devoid of branded content as well as traditional display advertising. Read more…