Independent Publisher Alliance roundtables 2022
In April last year (2021), the Independent Publisher Alliance held a number of roundtables for our Independent Publisher membership. The aim? To understand the biggest…
Alliance Membership 2022
We are delighted that 2021 has seen a successful start for The Alliance. We wanted to use this opportunity to communicate with you our plans…
Independent Publishers Alliance: 2nd event review
The Independent Publishers Alliance held its second event on 30th September as dozens of independent publishers took the well-trodden path to the Crown and Two…
Independent Publishers Alliance: 1st event review
The Independent Publisher Alliance held its first event in London last week entitled The Future of Advertising Trading - dozens of independent publishers gathered together…
As buyers move closer to the sell-side, publishers have an opportunity to deliver new value
TL;DR: Publishers have suffered far too long from giving away control to the Big Tech giants and, at such an early stage in the addressability…
Publishers: Top digital media trends for 2H 2022
Digital publishers know the scenario all too well. There’s more competition for eyeballs than ever before and more opportunities for advertisers. As we head into…
Google pauses third-party cookie phaseout until next year
The deadline for deprecating third-party cookies in Google’s Chrome browser has been moved again There were rumors at the Cannes Lions Festival this year that maybe the…
Events Calendar
Growing a Stable Digital Audience
Expert speakers offer their experience and know-how to help Independent Publishers Alliance members meet their goals; grow their audience.
Date and Time: 2.00pm, Thurs 24th March. Crown and Two Chairmen, Dean Street, London W1D 3SB. We are holding 10 places for Whats New in Publishing readers who are not members. To register for the event click here.
Meet The Board of The Independent Publishers Alliance
The Independent Publishers Alliance was established in early 2021 to support, represent and connect independent publishers and to advocate for their interests.
Meet the social-first news start-up aiming to re-engage younger people
RocaNews began after its founders struggled with news overwhelm and avoidance at the beginning of the pandemic. Now, with over a million Instagram followers and…
82% of users prefer lighter ad experience: How publishers can recover revenues lost through adblocking
Adblocking on desktop is on the rise again. It has rebounded close to the earlier, all-time-high 2018 levels, according to the 2022 PageFair Adblock Report…
