Independent Publishers Alliance: 1st event review
The Independent Publisher Alliance held its first event in London last week entitled The Future of Advertising Trading - dozens of independent publishers gathered together…
On with The Alliance: Publisher Roundtables
Following the UK launch of The Independent Publishers Alliance (The Alliance) in March of this year, its founders outline the latest developments and initiatives for…
Is there a future for marketing attribution with the demise of third-party cookies?
Since the dawn of internet commerce, online marketing has been driven by the ability to freely use third-party cookies for user analytics, cross-site/behavioral targeting, retargeting…
Balancing revenue and user experience doesn’t need to be mission impossible
Revenue, product, and editorial teams are in a continuous battle over what appear to be conflicting needs. Not making enough profit, annoying users with endless…
Top 6 Apple updates that make trackers’ life harder. Or do they?
For years, companies, affiliate networks, and tracking services have relied on cookies, user IDs, IP addresses, and email to track orders. But along with the…
Diversify Your Revenue
30th September 2021
What are Independent publishers doing today that could work for your media business? Here member publishers will share some tactics that have seen positive (and not so positive!) outcomes for their business. More information and agenda to follow.
TicketsNetworking Event
2nd December 2021
Meet the founders and members of The Alliance board and most importantly spend time with other publishers in a typically Alliance style gathering. Relaxed, informal and no grand standing!
“You need more than one string to your bow to survive”: How paywalls can boost publishers’ revenue
The future of publishing depends upon a diversified revenue portfolio with direct reader revenue playing an increasingly vital role. “If the coronavirus pandemic has taught…
US Media Consumption trends: Tectonic shifts emerge
Attest, a consumer research platform, has released its third annual US Media Consumption Report and the findings show further seismic shifts in the way Americans…
