Independent Publishers Alliance: 1st event review
The Independent Publisher Alliance held its first event in London last week entitled The Future of Advertising Trading - dozens of independent publishers gathered together…
On with The Alliance: Publisher Roundtables
Following the UK launch of The Independent Publishers Alliance (The Alliance) in March of this year, its founders outline the latest developments and initiatives for…
Publishers, you can make native advertising work for you: Here’s how
Choose advertisers whose values align with yours In the last blog post I laid out the reasons why independent news media organizations need to hire their own…
Publishers: Are you ready for the first-party future?
Last month, Google announced a delay for third-party cookie deprecation on its Chrome browser until the end of 2023. Despite this delay, using cookieless solutions…
Advertisers are proactively requesting publishers’ first-party data
Google has pushed back the timeline for Chrome's depreciation of third-party cookies but it doesn't affect the size of the challenge that publishers are facing.…
Diversify Your Revenue
30th September 2021
What are Independent publishers doing today that could work for your media business? Here member publishers will share some tactics that have seen positive (and not so positive!) outcomes for their business. More information and agenda to follow.
TicketsNetworking Event
2nd December 2021
Meet the founders and members of The Alliance board and most importantly spend time with other publishers in a typically Alliance style gathering. Relaxed, informal and no grand standing!
“The biggest pieces of the puzzle”: Pricing strategies publishers are using to get readers to pay and stay
“Pricing is the fastest and most effective way for media businesses to increase profits,” says INMA Researcher-in-Residence, Greg Piechota. The pandemic appears to have refocused…
The next arms race: Video tech, AVOD, and publishers
A publisher recognizing the value of its own in-house technology and spinning it off to the wider market is not unusual. The most high-profile example…
