Audience Engagement
1 min read

The 4 types of live video experiments at The Associated Press

Livestreaming can give audiences a front row seat for watching stories develop over a longer period of time, not just when news breaks.

At the beginning of 2016, The Associated Press (AP) highlighted the number of live videos they produced had increased by 25 per cent in 2015 compared to the previous year, and new services were being rolled out to offer more types of livestreaming coverage to digital publishers and broadcasters, apart from breaking news.

AP is now producing around 600 lives per month, so which of their videos are most popular with publishers?

Breaking news

“I don’t think it’s a surprise that audiences gravitate towards breaking news, as there is such an expectation that when stories break, people get to see and know information about it quickly,” Derl McCrudden, head of international video news for AP, says.

“Our firm experience over the last year or so is that breaking news will always attract the most attention.”

“We are now seeking out opportunities when we know something is going to happen, so that we can put up the signal earlier, similarly to how it works for the US presidential debates for example, when you know the candidates will be coming on stage.”

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