Publishers need to look beyond the SSP and think end-to-end
The digital media marketplace of the future will be built on strong, transparent relationships throughout the ecosystem. Prompted by new data privacy laws, plus new…
The rise of ethical advertising
Around 80% of global digital ad spend goes to the walled gardens, despite people actually spending half their time outside of these ecosystems on the…
There’s no ‘magic bullet’ solution to the identity crisis: Why a multi-pronged response is required
The gradual loss of third-party cookies has been leading debates amongst the industry for what feels like forever. And with Google delaying the removal of…
UK AOP launches Publishing Tech Talk event focusing on best-in-class publisher tools
The Association of Online Publishers (AOP), together with Google and Xandr, have launched an initiative to help publishers learn about new tech solutions, with an…
How publishers can address the identity crisis
Google may have given them a stay of execution until 2023 – but third-party cookies are still facing the chop. Cookie deprecation, privacy regulation and…
How curated marketplaces are helping boost publisher revenue
Since its inception, programmatic advertising has been constantly developing and has sought to drive efficiencies within the digital advertising landscape. However, technological advancements have come…
Q&A: Xandr, supporting publishers’ ability to monetize
Xandr, the advertising division of AT&T’s WarnerMedia, powers an online platform called Community which is a curated marketplace of premium publishers for buying and selling…
