Viewability Archives | What’s New in Publishing

Viewability

ViewabilityWNIP

Why we need a new metric for mobile ad viewability

The issues with ad viewability are well-documented. Research regularly pops up which more often than not unearths cases of fraud, bots and misleading reporting, with…

Media Moments 2022
The biggest shifts this year, and how publishers can prepare for what is likely to be another challenging twelve months ahead
Read more
eCommerce in Publishing 2022: Report Download
A comprehensive guide to the eCommerce opportunities available for publishers
Read more
Media Moments 2021
The key moments that have changed the media landscape during a transformative year
Read more
50 Ways to Make Media Pay 2021 edition, fully updated
A comprehensive guide to publisher revenue models
Read more
Paywalls for Publishers
A guide to the latest paywall innovations and strategies
Read more
Which way now? Publisher options for the ending of third-party cookies
The very latest identity solutions and data innovations available to publishers
Read more
6 Publishing Technologies that Will Make a Difference to Your Business
Technologies to help you build a broader, audience-focused revenue mix
Read more
How Publishers Can Swap Out The Cookie Jar In 2021
The identity solutions available to publishers as Google sunsets third-party cookies
Read more
The Publisher’s Guide to Navigating COVID-19
How publishers are successfully steering a course through the pandemic
Read more
The Publisher’s Guide to eCommerce
Exploring wider opportunities that eCommerce potentially affords publishers
Read more
The Publisher's Guide to eCommerce: Case Studies
How specific publishers are successfully leveraging ecommerce opportunities
Read more
Media Moments 2020
The key moments that have changed the media landscape during a tumultuous year
Read more

Analysis of the top 100 French websites that offer video content, and their ‘Core Web Vitals’
An analysis of the top 100 French websites that offer video content shows, like many countries, a haphazard performance in terms of Google’s Core Web Vitals. But they can be improved by taking a few key measures. Viously’s Jon Westbrook explains more… Viously, a video technology for publishers, has analyzed the performance of the top …
¿Será ésta la solución para los medios pequeños y medianos de latinoamérica?
Latam Over the Road is a collaborative project which came into being thanks to Google News Innovation Challenge 2021. Its purpose is to provide the lowest cost technology solutions to Latin American media and, in turn, increase audience access to regional news and provide enhanced revenue for local publishers. Rodrigo Rotunda, Creador, Artic Media in …
7 ways publishers benefit from white-label ad platform deployment
For smaller publishers looking to harness programmatic advertising, the challenges of creating their own tech stack can be insurmountable. White-Label solutions offer a powerful alternative. The digital ad market is changing so rapidly that the labor market is struggling to keep pace. There is currently an unprecedented shortage of professionals specializing in building and operating …