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trafficMonojoy Bhattacharjee

Unexpected surge: Did Facebook’s algo change actually fuel publisher growth?

Facebook’s algorithm update earlier this year—focused on friends and family—was supposed to severely cripple an already struggling publishing industry. Dubbed the “Facebook Apocalypse,” it was…

Publisher goes on “Facebook detox”: Retains 90% page views, engagement shoots up 42%

Can a publisher survive without Facebook? Danish publisher TV Midtvest decided to find out. With Facebook changing its algorithm to deprioritize news, the publisher initiated…

Google’s mobile shifts driving traffic boost to publishers

In the past year, while the dialogue around platform traffic focused on the decline from Facebook, Google was quietly executing on a tectonic shift towards mobile.…

Facebook to publishers: We are not interested in your traffic and referrals

The publishing world went into a tizzy when reports surfaced about a story in The Australian, a newspaper based in Sydney, containing some explosive commentary from Facebook’s CEO,…

Creating Content with Intent: What Publishers Need to Know

Before bringing your “A” game, you have to know your end game. With digital publishers facing an ever-increasing need for a constant stream of new…

Relieved of its print edition, Condé Nast’s SELF experiences huge growth online

In late 2016, Self pivoted to digital-only following a successful monthly print edition that ran for 39 years. Carolyn Kylstra’s editor-in-chief tells Folio, “We realized very quickly that running…

In quest to replace Facebook traffic, publishers need to get back to SEO

If Facebook really turns out to be a busted flush for publishers, where’s the traffic going to come from in the future? Should everyone pivot…

The MX3 Innovators In Specialist Media Europe (consumer media edition)
How pioneering specialist consumer media publishers across Europe are reinventing business models and diversifying revenue
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Skills, Talent and Recruitment in the Age of AI
The state of skills, talent and recruitment across the media industry, with a special focus on the implications of the emergence of AI.
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Mx3 Leadership Report: Media For Interest-Based Communities
Rich insights on niche audiences and how to successfully engage and monetise them
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HOW TECHNOLOGY WILL SHAPE THE FUTURE OF MEDIA
Key presenters at FIPP Congress 2023 share their views on how technology – especially AI and Web 3.0 – will shape the future of Media
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AI implications on Gen Z audience development
Key insights into how AI is influencing Gen Z’s media habits
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Specialist Media Innovators in Europe
How specialist media businesses are reinventing business models and diversifying revenues
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Key trends from FIPP World Media Congress 2023
Key insights from many of the world's leading publishers
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Innovation in news media and journalism
Innovation – what it is, barriers to implementation and examples of innovation in practice
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AI and the Media
Insights on the consequences of AI for media companies
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Strategies for Navigating an Economic Downturn
Insights from several decision-makers on sustainable strategies for the future
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