third-party cookies • 2/3 • Media Makers Meet

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In a new ad tech landscape, a strong brand and publisher relationship is key

The digital advertising industry is experiencing more change than at any point in its history. Updates to mobile identifiers and browser data privacy policies have become…

How to thrive in a privacy-first ecosystem: Understanding the impact of cookie deprecation

The end of the third-party cookie may have been delayed, but publishers and brands must continue to experiment with compliant, sustainable approaches to ad targeting…

Two truths and a lie: Helping publishers prepare for the cookie’s collapse

Google Chrome’s decision to remove support for third-party cookies, now scheduled for the end of 2023, threw the digital ecosystem into a state of uncertainty.…

Publishers know they must prepare for the cookieless future: Here’s how to do it

While Google has extended the expiration date of cookies in Chrome, the market realities that got us here — such as consumer privacy concerns, a…

Sovrn becomes the first SSP to support IAB Tech Lab’s Seller Defined Audiences specification

Publisher-focused tech company, Sovrn, has become the first SSP to support IAB Tech Lab’s Seller Defined Audiences (SDA) specification in Prebid.org, with the goal of…

Can FLoC be rescued with publisher input? Google thinks so but many remain unconvinced

According to Rob Beeler, Founder and CEO of Beeler.Tech which specializes in digital publisher ad monetization, Google is regularly meeting with representatives from approximately 20…

‘A journey we’re on with our readers’: How Reach is tackling the post-cookie future

In January of this year, Google’s cookie announcement prompted WNIP to explore the implications for the publishing industry, which we presented in our report, How…

5 critical questions for publishers to ask identity solution partners

Many in the industry believe Google’s delay in suspending third-party cookies until 2023 was inevitable with the testing opportunities that have currently been available. But,…

How publishers can address the identity crisis

Google may have given them a stay of execution until 2023 – but third-party cookies are still facing the chop. Cookie deprecation, privacy regulation and…

Industry reacts to Google cookie extension

Last Thursday, 26th June, Google announced in a blog post that it will be delaying the phase-out of the third-party cookie in Chrome to 2023…

Adoption of first-party IDs is nearing third-party cookie volumes for publishers

Adform, the global integrated advertising platform, has released data showing how an overwhelming majority of publishers in key European markets are now passing first-party IDs…

Technology agnosticism is the key to success for publishers in a cookie-less future

In our recent global research, we revealed that some of the world’s best publishers are still unsure of the way forward with the imminent demise…

How publishers can prepare for the sunsetting of cookies in 2022: Report

What’s New in Publishing is proud to present How Publishers Can Swap Out The Cookie Jar, a special insight report sponsored by Sovrn and written by media specialist,…

Industry leaders share 5 predictions for a cookieless future at Quantcast’s Cookie Conundrum summit

At the recent The Cookie Conundrum: A Recipe for Success summit, hosted by US analyst firm SiliconANGLE Media’s theCUBE and sponsored by advertising technology giant…

Will a cookieless world help publishers get ahead?

In today’s landscape, privacy is at the forefront of decisions of Big Tech companies, Google has flexed its muscles with the phase-out of third-party cookies,…

Why there is still scope for monetization after opt-outs

Google’s latest announcement is yet another sign of the fast-changing times for digital advertising. With the tech giant choosing not to support cross-site tracking once…

As the third-party cookie crumbles, is first-party data the key to successful publishing?

It’s been a tough twelve months for magazines and journals many of which are desperate to generate more revenue. One major concern is Google’s intention…

Cookie-pocalypse: Will the death of third-party cookies kill digital advertising?

With Google Chrome set to pull the plug on third-party cookies in January 2022, marketers will soon lose the primary tech system that tracks identity…

Google is nixing identifiers: Why people-powered contextual will be the next chapter

So, Google won’t be replacing third-party cookies with other identifiers when it removes them from Chrome in 2022, and it won’t be allowing others to…

Google’s scrapping third-party cookies – but targeted advertising will live on

Google has announced plans to stop using tracking cookies on its Chrome browser by 2022, replacing them with a group profiling system in a move…

The MX3 Innovators In Specialist Media Europe (consumer media edition)
How pioneering specialist consumer media publishers across Europe are reinventing business models and diversifying revenue
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Skills, Talent and Recruitment in the Age of AI
The state of skills, talent and recruitment across the media industry, with a special focus on the implications of the emergence of AI.
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Mx3 Leadership Report: Media For Interest-Based Communities
Rich insights on niche audiences and how to successfully engage and monetise them
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HOW TECHNOLOGY WILL SHAPE THE FUTURE OF MEDIA
Key presenters at FIPP Congress 2023 share their views on how technology – especially AI and Web 3.0 – will shape the future of Media
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AI implications on Gen Z audience development
Key insights into how AI is influencing Gen Z’s media habits
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Specialist Media Innovators in Europe
How specialist media businesses are reinventing business models and diversifying revenues
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Key trends from FIPP World Media Congress 2023
Key insights from many of the world's leading publishers
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Innovation in news media and journalism
Innovation – what it is, barriers to implementation and examples of innovation in practice
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AI and the Media
Insights on the consequences of AI for media companies
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Strategies for Navigating an Economic Downturn
Insights from several decision-makers on sustainable strategies for the future
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“The most effective strategy to optimise conversion rates”: How to make a hard paywall dynamic
The Audiencers’ Madeleine White outlines how media organisations can transform their paywall from a rigid, inflexible barrier to one that is far more cognisant of user needs and their potential to subscribe. The end result? More conversions and increased revenue. Making your paywall dynamic means being audience-first, adapting the conversion experience to a user’s profile …
“No niche is too niche as long as you own the community”: Reflections on Mx3 Barcelona
Last month, Mx3 Barcelona took place in the Catalan capital bringing together some of media’s most innovative creators and strategists. In this round up, Will Bailey, Head of Partnerships at 67 Bricks, outlines his five key takeaways from the summit. P.S. The full event report is now available for download here. We’ve been reflecting on …
Google Privacy Sandbox at the Mediaspace.global Leadership Club Global Roundtable, April 17th
Mediaspace.global returns with its next virtual Leadership Club Global Roundtable. The theme? The most popular search query made by industry professionals: Google Privacy Sandbox. Mediaspace, the award-winning platform and leadership community, is hosting its Q1 global virtual roundtable of 2024 on the 17th of April from 3pm (UK timezone). It is dedicated to the strategic and …