Google’s Privacy Sandbox is ‘open in name only’ – Movement for an Open Web’s James Rosewell
Three years ago, James Rosewell called Google’s Privacy Sandbox “a plan worthy of a Bond villain”. James, who co-founded the Movement for an Open Web…
With third-party cookies on the way out, here’s what every publisher should be doing now
On January 4th, Google restricted third-party cookies for 1% of Chrome users, with the aim for that to hit 100% by the end of the…
“Data innovation is key but so is communicating its potential”: Permutive’s evolution amidst shifting tides
Earlier this year, Permutive gathered 100+ publishers to introduce a new era for its Audience Platform and debate the future of online advertising. The event…
Publishers can face the cookieless future with alternative identifiers today
Google’s cookie phase-out this year is pushing publishers to use authenticated IDs and alternative identifiers for both logged-in & anonymous users in a bid to…
Cookies, Cookies, Cookies…
The elimination of third-party cookies is nigh, and developments are ramping up – just a few days into the New Year and Google has already…
“Data is Back”: Opportunities with the UK’s Post-Brexit Data Plan
On August 26th, the UK government announced post-Brexit global data plans including intentions for new multi-billion pound global data partnerships with the US, Australia, and the Republic…
Publishers and marketers are unprepared for the end of third-party cookies
OPINION Even though it’s been months (granted: every day feels like years these days) since Google announced that third-party cookies would be phased out on…
Breaking the status quo: How can publishers leave third-party cookie limbo?
OPINION For most publishers, the basic mechanics of the digital ecosystem still stand. Survival depends on offering inventory that benefits both advertisers’ and publishers’ bottom…
IAB Europe’s post-third party cookie guide: What publishers need to know
IAB Europe, the European industry association for digital advertising, has just released its ‘Guide to the Post-Third-Party Cookie Era’, to prepare brands, agencies and publishers for the post-third-party…
