TikTok’s new monetization feature and the benefits of short-form content
TikTok’s new long-form content feature, Series, offers a new monetization tool for publishers as well as an opportunity to deepen audience engagement. However, this does…
YouTube Shorts monetization: What creators need to know
Short-form video is gaining huge traction – YouTube Shorts are attracting 1.5 billion monthly viewers alone whilst TikTok witnessed a meteoric rise in 2022. Now,…
Ones to watch: Top social media trends to look out for in 2023
As YouTube launches its music library, virtual influencers sign NFT deals, and platforms battle to offer the best monetization options, 2023 is set to be…
Short Content is skyrocketing: What does it mean for digital video?
TL;DR: Short form video is gaining huge traction – YouTube Shorts are attracting 1.5 billion monthly viewers alone whilst TikTok has witnessed a meteoric rise…
Does the rise in demand for positive content threaten Twitter? New research thinks it could
New research released by TheSoul Publishing has found that only 3% of respondents believe Twitter will still be popular in 2026. The reason? Twitter’s over-reliance on negative…
The rise of multiscreening
The way we interact with technology has evolved. New research coming out of the UK shows the majority of people (64%) are now using multiple…
Digital-first audiences are looking for a wider range of content and formats to engage with
While the pandemic may have inadvertently caused an explosion both in gaming and online video consumption, both trends look set to continue in 2022 and beyond. More…
What publishers can learn about TheSoul Publishing’s road to 1B social subscribers
A decade ago, a whole swathe of upstart media companies gatecrashed the publishing industry with a new model based on harnessing the viral power of…
Bullet Comments: The cross-cultural trend publishers need to know
The first generation of internet users tended to use social platforms to exchange information. Newer generations are now using platforms intended to make that exchange…
