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Thriving in the age of content convergence: Strategies for content creators as short-form and long-form collide

TheSoul Publishing’s Victor Potrel explains that there is a significant shift towards blending short-form and long-form content, and the lines between them are blurring. The…

TikTok’s new monetization feature and the benefits of short-form content

TikTok’s new long-form content feature, Series, offers a new monetization tool for publishers as well as an opportunity to deepen audience engagement. However, this does…

YouTube Shorts monetization: What creators need to know

Short-form video is gaining huge traction – YouTube Shorts are attracting 1.5 billion monthly viewers alone whilst TikTok witnessed a meteoric rise in 2022. Now,…

Short Content is skyrocketing: What does it mean for digital video?

TL;DR: Short form video is gaining huge traction – YouTube Shorts are attracting 1.5 billion monthly viewers alone whilst TikTok has witnessed a meteoric rise…

The rise of multiscreening

The way we interact with technology has evolved. New research coming out of the UK shows the majority of people (64%) are now using multiple…

Digital-first audiences are looking for a wider range of content and formats to engage with

While the pandemic may have inadvertently caused an explosion both in gaming and online video consumption, both trends look set to continue in 2022 and beyond. More…

What publishers can learn about TheSoul Publishing’s road to 1B social subscribers

A decade ago, a whole swathe of upstart media companies gatecrashed the publishing industry with a new model based on harnessing the viral power of…

Bullet Comments: The cross-cultural trend publishers need to know

The first generation of internet users tended to use social platforms to exchange information. Newer generations are now using platforms intended to make that exchange…

The MX3 Innovators In Specialist Media Europe (consumer media edition)
How pioneering specialist consumer media publishers across Europe are reinventing business models and diversifying revenue
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Skills, Talent and Recruitment in the Age of AI
The state of skills, talent and recruitment across the media industry, with a special focus on the implications of the emergence of AI.
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Mx3 Leadership Report: Media For Interest-Based Communities
Rich insights on niche audiences and how to successfully engage and monetise them
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HOW TECHNOLOGY WILL SHAPE THE FUTURE OF MEDIA
Key presenters at FIPP Congress 2023 share their views on how technology – especially AI and Web 3.0 – will shape the future of Media
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AI implications on Gen Z audience development
Key insights into how AI is influencing Gen Z’s media habits
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Specialist Media Innovators in Europe
How specialist media businesses are reinventing business models and diversifying revenues
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Key trends from FIPP World Media Congress 2023
Key insights from many of the world's leading publishers
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Innovation in news media and journalism
Innovation – what it is, barriers to implementation and examples of innovation in practice
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AI and the Media
Insights on the consequences of AI for media companies
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Strategies for Navigating an Economic Downturn
Insights from several decision-makers on sustainable strategies for the future
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