Google’s participation in TCF 2.0 could harm publishers
On June 30th, the IAB Europe’s Transparency & Consent Framework (TCF) 2.0 finally arrived, bringing a mixture of welcome changes for publishers and some concerns.…
Market uptake for TCF 2.0 strong, but the jury is still out on Google’s involvement
Almost a year ago, IAB Europe, in partnership with IAB Tech Lab, announced the launch of the second iteration of Transparency & Consent Framework (TCF)…
TCF 2.0: What publishers need to know
In our most recent episode of Publisher’s Corner, Townsend Feehan, CEO of IAB Europe, discusses everything publishers need to know about the upcoming update to the…
What CMP should I use for GDPR and CCPA?
TCF v2.0 is the second iteration of The IAB’s Transparency and Consent Framework (TCF), and ensures GDPR-compliance for the digital advertising industry. This newest version…
TCF v2.0 is a step in the right direction: 3 challenges to keep in mind during migration
OPINION Just two years after the first iteration of the IAB’s Transparency and Consent Framework (TCF) came into play, the AdTech ecosystem is being asked…
TCF 2.0 has landed – here’s why publishers should take note
Opinion This is good news for end users, advertisers and publishers. In 2018, the EU’s General Data Protection Regulation (GDPR) arrived, sending shockwaves through the…
