Conference calls for subscribers? The New York Times tests the waters
Last Friday, The New York Times further tested a unique format for engaging with its subscribers – a conference call. Not that it went to…
How The New Yorker plans to double its paid circulation to 2 million
The New Yorker belongs to a rare club of publications whose revenue from readers exceeds that of advertisers. Total paid circulation for the highbrow weekly…
How to develop newsletters that readers actually want
I’m not sure if ‘Inbox Zero’ is still a thing, and I’ve certainly never gotten anywhere close to achieving it, but I absolutely get the…
