Generations, storytelling and audience engagement tricks of the trade
Two Millennial parents are having lunch at a trendy gastropub, their Gen Alpha 5-year-old glued to her Fire HD 10 Kids Pro screen. Elsewhere, a…
Content of the future: the demand for faster, more succinct and digestible storytelling
In today’s digital environment, content creators are having to exercise increasing levels of creativity in their quest to reach and engage with target audiences. This…
Podcasts: How the Financial Times is using storytelling for subscriber growth
The Financial Times has 12 ongoing podcasts of which the FT News podcast has reached a user base of 1 million per month. Its audio…
“Unexpected forms” — Washington Post teams up with artists for an unconventional storytelling issue
“From our computers to our phones to our TVs, we are surrounded, like never before, by journalism — by articles, by podcasts, by pundits. And…
Augmented Reality Storytelling: National Geographic’s partnership
Delving behind the scenes of amazing multimedia features created by publishing companies worldwide, we came across a new way of storytelling: an augmented reality, experiential…
Behind The Economist’s first graphic novel on Instagram
A couple of weeks ago, The Economist published a graphic novel on Instagram, called “Data Detectives.” The production of the piece was a group effort…
Tool for publishers: Flourish, for creating data visualisations without coding
Haven’t yet learned to code? Use this tool to increase the quality and quantity of your visual and interactive output. What is it? A platform for…
