The digital media space is experiencing a reversal of its usual order. Typically, what matters to advertisers is seen as equally vital for publishers. Currently,…
Independent ad tech is having a moment. So far, attention has mostly centred around those working on resolving identity issues before Google starts its third-party…
Google’s latest announcement is yet another sign of the fast-changing times for digital advertising. With the tech giant choosing not to support cross-site tracking once…
On June 30th, the IAB Europe’s Transparency & Consent Framework (TCF) 2.0 finally arrived, bringing a mixture of welcome changes for publishers and some concerns.…
Headquartered in Paris, Smart AdServer was created within a premium publisher looking to develop its own ad server to have full control of its business.…