The value of SEO in publishing
Search engine optimisation has increasingly been left behind by publishers in recent years, in favour of more glamorous social strategies. But as Sara Wilkins, digital…
Men’s Journal doubles its audience using SEO and by expanding content categories
More content categories and focus on SEO results in a 125 percent audience growth. American Media Inc. may be getting more than it bargained for…
In quest to replace Facebook traffic, publishers need to get back to SEO
If Facebook really turns out to be a busted flush for publishers, where’s the traffic going to come from in the future? Should everyone pivot…
