Why more publishers need to be testing FLEDGE
In six months, FLEDGE is expected to be available in Chrome, and in 18 months third-party cookies will be erased completely – so why are…
Supply-side reluctance is Google’s biggest barrier
Will Google’s FLEDGE be the answer to the sunsetting of third-party cookies? The jury’s out, but if there is not greater engagement and involvement from…
Google’s Topics API announcement—what does this mean for the industry?
It’s been six months since the IETF 111 when Google engineers first announced their vision of a new iteration of FLoC built from site topics.…
