The publishers’ guide to navigating the cookieless future
If we’ve learned anything by now, it’s that the cookie conundrum is a tough one to crack. In the years following its much-publicised declaration to…
3 ways publishers can prove their value to marketers using first-party data insights
The internet’s original sin was allowing users to believe that its content is free, when in reality, good content – that informs, entertains and connects…
How the ad budget bomb will impact publishers in the second half of 2021
In May 2020 almost nine in 10 major brands had halted their spending on advertising as they stood back to watch the impact of the…
Power in numbers: 3 ways publishers can dismantle Big Tech’s ad dominance
Publishers, who once ruled internet news content, have had to manage the rapidly changing landscape and, in some cases, have lost their grasp on readers…
Industry leaders share 5 predictions for a cookieless future at Quantcast’s Cookie Conundrum summit
At the recent The Cookie Conundrum: A Recipe for Success summit, hosted by US analyst firm SiliconANGLE Media’s theCUBE and sponsored by advertising technology giant…
Another twist in privacy compliance: What publishers can do to prepare
OPINION It’s no secret that we’re living in a chaotic world right now. The economic impact of COVID-19 has been devastating, and publishers have been…
Q&A: Quantcast, pioneering consent management platforms
In time for GDPR last May, Quantcast launched one of the world’s first widely available free consent management platforms (CMPs) based on the IAB Europe’s…
