Google’s new AMP Stories bring Snapchat-like content to mobile web
Starting this week, publishers will be able to try out a developer preview of AMP stories, which feature swipeable slides of text, photos, graphics and…
At IAB Conference in Palm Desert, optimism sets in
Attendees at this week’s IAB Annual Leadership Meeting in Palm Desert, California, acknowledged digital ads’ problems are far from solved, but also acknowledged there’s been…
Facebook exits the newsroom: where does that leave publishers?
Facebook made its latest earnings announcement last week on the back of what Mark Zuckerberg dubbed a “hard” but “strong” year for the company. With time…
Google and Facebook make up less than 5 percent of publishers’ digital revenue
Google and Facebook are the biggest tech companies in terms of advertising and biggest traffic sources for publishers, but they still only account for less…
Opinion: Why do traditional publishers fail at mobile?
Why traditional publishers fail at mobile by chasing the individual when context and creativity are king, by Joy Dean, Partnerships Director, UK & Europe, Widespace…
A beginner’s guide to programmatic
Twenty-two years since the first banner ad ran on HotWired.com, the digital advertising industry has been revolutionised by the advent of programmatic technology. A major…
The state of publisher referral traffic from LinkedIn
Referral traffic to publishers from LinkedIn has had its ups and downs, but for the last eight months, it has been on a steady uptick as publishers…
