As buyers move closer to the sell-side, publishers have an opportunity to deliver new value
TL;DR: Publishers have suffered far too long from giving away control to the Big Tech giants and, at such an early stage in the addressability…
How the ad budget bomb will impact publishers in the second half of 2021
In May 2020 almost nine in 10 major brands had halted their spending on advertising as they stood back to watch the impact of the…
Facebook Groups and Pages: what’s the difference for publishers?
The difference between Facebook pages and groups is profound, not just in terms of reach but also engagement. If you’re not particularly au fait with…
GDPR: The Ultimate Resource Guide for Publishers
GDPR is finally here (enforced from Friday 25th May 2018). For publishers the challenge isn’t over. In fact, it’s barely begun. In order to cut…
How publishers should tailor their marketing to generational preferences
At the Ricoh Marketing Innovator Symposium in Boulder, Colo., which attracted a range of attendees from the print, brand and agency worlds, one of the key takeaways…
Google rolls out vast pro-publisher initiatives
It’s here. Yesterday Google launched Subscribe with Google – the simple way to subscribe to news publications and maintain access everywhere: websites, apps, even search results.…
Will ‘social graphing’ help publishers distribute content better?
Publishers are generally compelled to make their media available and easy to find to everyone, everywhere. Meanwhile each output calls for a different format and…
After Facebook’s latest changes, publishers take renewed interest in Pinterest
Publishers casting about for new referral sources after Facebook’s latest News Feed changes are taking a fresh look at Pinterest. The online scrapbooking platform represented nearly 8…
Five big movers of mobile traffic in 2017
Parse.ly network data shows that on average over 65% of traffic to publisher and brand sites in 2017 was “pure mobile.” Now, nearing the end of Q1…
Reddit is trying to tighten its relationship with publishers
After nearly a decade of indifference, Reddit is cozying up to publishers. Over the past year, a media partnerships team of four has ramped up efforts…
How publishers can use personalised print to better connect buyers & sellers
How do we as an industry help to drive change and create revenue opportunities for niche magazines and the organizations that use them as their…
How publishers can use programmatic direct mail to drive new revenue
Programmatic ad campaigns have been around long enough that most publishers know them intimately. Know the ins and outs of what they can — and…
The good, the bad and the ugly of launching a paywall in 2018
Publishers are pinning their hopes on paywalls as the primary means of supporting the journalism they produce. Last week the UK’s current affairs title The…
BBC pioneering in-article chatbots for publishers
BBC News Labs and the BBC Visual Journalism team are pioneering a custom bot-builder application designed to make it as easy as possible for reporters…
Publishers warily embrace program to run their content on Amazon.com
Amazon has been running a test with a small group of publishers where versions of publishers’ commerce-focused articles are accessible directly inside Amazon’s website. The…
The publisher data alliance: utopian dream or real possibility?
Does the rise of data sharing platforms bring the much debated concept of publishers pooling their data resources to combat the duopoly any closer, asks…
Publishers continue to invest in platforms, but research finds they get little in return
Digital Content Next (DCN) recently released findings from its second annual DCN Distributed Content Revenue Benchmark Report. The research provides marketplace intelligence on distributed content…
Google’s new AMP Stories bring Snapchat-like content to mobile web
Starting this week, publishers will be able to try out a developer preview of AMP stories, which feature swipeable slides of text, photos, graphics and…
At IAB Conference in Palm Desert, optimism sets in
Attendees at this week’s IAB Annual Leadership Meeting in Palm Desert, California, acknowledged digital ads’ problems are far from solved, but also acknowledged there’s been…
Facebook exits the newsroom: where does that leave publishers?
Facebook made its latest earnings announcement last week on the back of what Mark Zuckerberg dubbed a “hard” but “strong” year for the company. With time…
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