Digital subscriptions offer poor value for money, research finds
Research by Sesamy shows that 50% of UK respondents have cancelled a digital newspaper or magazine subscription in the last 12 months. Could single article…
“It’s not all bad news”: How subscription publishers are navigating economic instability
As economic headwinds gather, subscription publishers are still growing and generating recurring revenue. The key is to double down on the user experience, offer flexibility…
“Cost-of-Living Crunch”: How publishers can reduce churn and even increase subscriptions
Published in association with its partners, InPublishing and Collingwood Advisory, mediafutures is the annual deep dive report by Wessenden Marketing. It is regarded as one…
“Subscription acquisition rates still rising”: Key findings from Zuora’s SEI report
The latest Subscription Economy Index report from Zuora shows that whilst subscription acquisition rates are still rising, and churn stays level, publishers need to place…
Subscribed Institute, NYC: Key subscription growth takeaways
“We are seeing more and more companies pivot to subscriptions.” Last week, executives from McKinsey and Zuora presented the latest research findings from the Subscribed…
Digital subscription fatigue? Not according to Readly
This year’s Reuters Institute Digital News Report showed that 21% of US adults pay for at least one news subscription, with most of these paying…
How to make subscription models a long-term success
Welcome to the golden age of media The media landscape has transformed beyond all recognition. Now, some of the largest companies in the world –…
How media outlets can avoid ‘zombie’ readers
The media landscape is currently undergoing a period of transformation. For the first time in decades, some of the largest publications in the world are…
Why being a subscription-first business is the future for publications
While the global pandemic has forced several publications out of business, the changing consumer behavior and competitive landscape also allowed some organizations to emerge stronger…
Future-proofing your media business in our post-pandemic world
OPINION The worldwide spread of COVID-19 has had a quick and damaging effect on the global economy, with businesses across all sectors feeling the effects…
What Tony Haile gets wrong about zero-sum publishing
OPINION In his recent editorial for Columbia Journalism Review, Scroll CEO Tony Haile – whom I like and consider to be one of the brightest…
Q&A: Zuora, driving the subscription economy for publishers
Headquartered in San Mateo, CA, with satellite offices across North America, Europe, China, India, Japan, and Australia, Zuora is one of the world’s leading subscription…
Chartbeat spent over 400 hours analyzing subscriptions—here’s what we’ve found
Chartbeat has immersed itself in research around reader revenue and subscription models this year. This work has taken various forms including data analysis, comparing historical…
Dealing with paywall resistance: How publishers are using data for growing subscriptions
Reuters’ Journalism, Media and Technology Trends and Predictions 2019 report predicts that subscription and membership are going to be the key priorities for the news…
Q&A: Selligent Marketing Cloud and how publishers are harnessing AI
Selligent Marketing Cloud is a marketing automation platform that enables publishers to engage consumers across all critical channels. Using a single code base and featuring artificial…
