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Q&A: Selligent Marketing Cloud and how publishers are harnessing AI

Selligent Marketing Cloud is a marketing automation platform that enables publishers to engage consumers across all critical channels. Using a single code base and featuring artificial…

View From the Buy Side: In -App
A decade after the launch of Apple’s app store, apps have become the default way for consumers across the globe to access mobile content. For brands, this makes in-app a key marketing channel thus creating a huge opportunity for publishers to bolster revenue. While there are many factors that make in-app advertising challenging, the opportunity outweighs …
Opinion: Our three sales takeaways from the PPA Independent Publisher Conference
Following a quick walk along a sunny, if chilly Southbank, Flume arrived at the Hilton London Bankside Hotel to attend the 2018 Independent Publisher Conference. The conference aimed to explore how niche publishers can continue to succeed in today’s challenging climate and consisted of round table sessions and talks from the likes of The Drum, …
How a luxury publisher is bringing its formula from East to West
Since launching seven years ago, Buro24/7’s publishing proposition has focused on connecting the world’s most desirable brands with the most sought-after demographic – the affluent millennial – or as I like to call them, the ‘re-inventors of luxury’. Initially, to form legitimacy in what we could offer luxury brands, we focused on building our presence …

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