How media outlets can avoid ‘zombie’ readers
The media landscape is currently undergoing a period of transformation. For the first time in decades, some of the largest publications in the world are…
Why being a subscription-first business is the future for publications
While the global pandemic has forced several publications out of business, the changing consumer behavior and competitive landscape also allowed some organizations to emerge stronger…
Future-proofing your media business in our post-pandemic world
OPINION The worldwide spread of COVID-19 has had a quick and damaging effect on the global economy, with businesses across all sectors feeling the effects…
What Tony Haile gets wrong about zero-sum publishing
OPINION In his recent editorial for Columbia Journalism Review, Scroll CEO Tony Haile – whom I like and consider to be one of the brightest…
Q&A: Zuora, driving the subscription economy for publishers
Headquartered in San Mateo, CA, with satellite offices across North America, Europe, China, India, Japan, and Australia, Zuora is one of the world’s leading subscription…
Chartbeat spent over 400 hours analyzing subscriptions—here’s what we’ve found
Chartbeat has immersed itself in research around reader revenue and subscription models this year. This work has taken various forms including data analysis, comparing historical…
Dealing with paywall resistance: How publishers are using data for growing subscriptions
Reuters’ Journalism, Media and Technology Trends and Predictions 2019 report predicts that subscription and membership are going to be the key priorities for the news…
Q&A: Selligent Marketing Cloud and how publishers are harnessing AI
Selligent Marketing Cloud is a marketing automation platform that enables publishers to engage consumers across all critical channels. Using a single code base and featuring artificial…
