publisher revenue Archives | What’s New in Publishing

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James Hewes, FIPP: “If you miss the opportunities of the future, you will have no publishing business”

During an impassioned presentation at FIPP Insider in Lisbon, the CEO and President of FIPP, James Hewes, made it clear to the publishers present that…

Growing revenues: Why SSPs need to improve the publisher experience

From the publisher’s point of view, managing the programmatic universe is an increasingly complex, chaotic environment to deal with. You just need to glance at…

Publishers: Just say no to exclusive rev-share contracts

It’s not easy being a publisher today. You need to support your users across multiple devices, media, and platforms, while Big Tech continues taking ad spend.…

Balancing revenue and user experience doesn’t need to be mission impossible

Revenue, product, and editorial teams are in a continuous battle over what appear to be conflicting needs. Not making enough profit, annoying users with endless…

2021 AOP Awards: What publishers can learn from the finalists (Part One)

Eighteen months ago, the onset of the Covid-19 pandemic swung a wrecking ball across the digital publishing industry. In the UK, over £1 billion in…

Q&A: MGID Global, a pioneer in native advertising solutions

Based in Los Angeles, California, and with offices in Ukraine, Vietnam, Russia, and India, MGID is a global pioneer in native advertising that aims to…

Facebook to pay publishers for hosting ‘high-quality’ content, on a dedicated news tab

As a part of a series of discussions he is hosting about the future of technology and society, Facebook CEO Mark Zuckerberg sat down with…

Sovrn Holdings, Inc., acquires VigLink to expand suite of products and services for publishers

Sovrn Holdings, Inc, the publisher-focused tech firm and programmatic ad exchange that services more than 25,000 publishers and websites, has announced the acquisition of San…

Magfest 2018 review: “The only thing that makes you unique is your idea….”

Organised by PPA Scotland, Magfest 2018 brought together many of the UK’s most progressive publishing professionals amidst the splendour of Edinburgh’s iconic Central Hall. The…

Why publishers need to rethink their attitude to below-the-fold ads

WNIP Sponsored Post The advertising buy side (brands, marketers etc) has always placed a premium on above-the-fold (ATF) ad units. Research from Adomik indicates average…

Bloomberg goes behind paywall after success with Businessweek subscription model

Almost a year after introducing a two-tiered paywall to its Businessweek magazine website, Bloomberg Media Group will be introducing a similar model to its digital news site,…

Google & OpenX release study showing publishers experience 48% revenue lift through Google Exchange Bidding collaboration

OpenX and Google have announced the results of a year long collaboration with Google’s Exchange Bidding product, a server-to-server technology that enables stronger dynamic competition…

Media Moments 2022
The biggest shifts this year, and how publishers can prepare for what is likely to be another challenging twelve months ahead
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eCommerce in Publishing 2022: Report Download
A comprehensive guide to the eCommerce opportunities available for publishers
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Media Moments 2021
The key moments that have changed the media landscape during a transformative year
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50 Ways to Make Media Pay 2021 edition, fully updated
A comprehensive guide to publisher revenue models
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Paywalls for Publishers
A guide to the latest paywall innovations and strategies
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Which way now? Publisher options for the ending of third-party cookies
The very latest identity solutions and data innovations available to publishers
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6 Publishing Technologies that Will Make a Difference to Your Business
Technologies to help you build a broader, audience-focused revenue mix
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How Publishers Can Swap Out The Cookie Jar In 2021
The identity solutions available to publishers as Google sunsets third-party cookies
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The Publisher’s Guide to Navigating COVID-19
How publishers are successfully steering a course through the pandemic
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The Publisher’s Guide to eCommerce
Exploring wider opportunities that eCommerce potentially affords publishers
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The Publisher's Guide to eCommerce: Case Studies
How specific publishers are successfully leveraging ecommerce opportunities
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Media Moments 2020
The key moments that have changed the media landscape during a tumultuous year
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Publishers: Simplify your demand to make more revenue, not less
The programmatic ecosystem is consolidating and publishers are seeking more from their remaining SSP partners. But that’s not enough – to achieve revenue growth, publishers must focus their stacks on SSPs that provide premium and direct demand via superior technology. OneTag’s Founder and CEO, Daniel Pirchio explains more… The digital advertising industry has been on …
Should we regulate social media platforms based on where they call home?
The current debate over TikTok has surfaced a number of arguments on both sides. However, if the UK is to strengthen regulation, it should not be to the detriment of user experience. And it should be universal. Zarnaz Arlia, Chief Marketing Officer at Emplifi, explains more… Over the last decade, social media platforms have faced …
Why more publishers need to be testing FLEDGE
In six months, FLEDGE is expected to be available in Chrome, and in 18 months third-party cookies will be erased completely – so why are publishers delaying their experiments with this tech? Mateusz Rumiński of RTB House implores publishers to start testing now, before it’s too late… It has been three years since Google first …