According to a new study by Forrester, many big companies struggle to develop and deliver advertising that is highly relevant and personalized. Whether it’s due to…
Audience development teams spend countless hours optimizing content for SEO and engaging audiences on Facebook or Twitter. All in the name of driving readership to…
It’s a message we’ve been hearing percolate through the industry now for years: programmatic is the future of advertising. Brands, in search of more control…
The blind reliance on algorithms to sort and target content has resulted in a tidal wave of fake news, inappropriate content and dubious engagement rates.…