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“Data innovation is key but so is communicating its potential”: Permutive’s evolution amidst shifting tides

Earlier this year, Permutive gathered 100+ publishers to introduce a new era for its Audience Platform and debate the future of online advertising. The event…

How publishers can drive direct revenue in 2024

Permutive’s VP of Products, Chloe Grutchfield, takes a look at the key first-party data trends for 2024 especially in light of the sunsetting of third-party…

How Les Echos-Le Parisien doubled turnover with its first-party data strategy

Case Study: As part of our Collectif series (see more here), Permutive’s Isabella Jenkins outlines how French publisher Les Echos-Le Parisien Médias has pivoted away from…

How Penske Media achieved 100% addressability with first-party data: Case study

Widespread changes to consumer privacy and data sharing are creating ripple effects throughout the ad industry. For Penske Media Corporation, owner of iconic brands that…

Data in advertising: How can publishers retain user trust?

As more users expect transparency, control, and choice over how their data is used, how can publishers build consumer trust, protect user privacy, and create…

The opt-out consumer: The impact of user consent on advertising and publishing

Despite Google’s decision to push back the deprecation of third-party cookies by another year, the data and consent landscape is transforming in real time. Husna…

How SHE Media extends the use of first-party data to eCommerce and branded content

TL;DR: SHE Media explains how it uses first-party data to build cohorts based on purchase intent, deliver insights to advertisers from its branded content and…

“Moving from keywords to an audience-led, first-party solution”: How Bauer is disrupting the way its media is bought and sold

As the era of third-party data ends, Bauer Media is changing the way its media is sold. For the last 10 years, it has sold…

Advertisers are proactively requesting publishers’ first-party data

Google has pushed back the timeline for Chrome’s depreciation of third-party cookies but it doesn’t affect the size of the challenge that publishers are facing.…

Permutive repositions itself to become a privacy-safe audience platform

Ad tech company Permutive has announced it has evolved from a publisher-only data management platform (DMP) to an Audience Platform that enables premium advertisers and…

Publishers’ first-party data has a positive impact on brand metrics

First-party data delivers 65% higher brand uplift for the Guardian — this was one of the headlines stats revealed at Permutive’s recent Make Possible event, The future…

Why publisher first-party data is a privacy-safe solution for brands

Marketers and advertisers are set to lose huge pools of data that help them build their data-driven marketing strategies. But there are opportunities among the…

How Hello! leveraged first-party data to raise client ad brand awareness

Case Study Hellomagazine.com is the official website of the weekly celebrity news magazine Hello!, and is the UK’s leading celebrity news site. Started in 2001 to complement…

Harnessing first-party data: Lessons from Immediate Media and JPI Media

In our most recent episode of Publishers’ Corner, Matt Rance of Immediate Media and Jade Power of JPI Media break down how they are leveraging their…

Q&A: Permutive, using first-party data to boost publisher revenues

Permutive was founded in 2014 and is headquartered in London, with a second office in New York. WNIP met up last year with Permutive’s Co-Founder, Joe…

How the Stylist Group doubled advertising yield by boosting targetable inventory to 100%

One of the key issues facing publishers is that a significant percentage of their ad inventory can’t be effectively monetised because audience traffic originates from…

Q&A: Permutive, boosting publisher revenues through real-time data

Permutive was founded by Joe Root and Tim Spratt in 2014 and is Y Combinator, Octopus Ventures and EQT backed. The company is headquartered in…

The MX3 Innovators In Specialist Media Europe (consumer media edition)
How pioneering specialist consumer media publishers across Europe are reinventing business models and diversifying revenue
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Skills, Talent and Recruitment in the Age of AI
The state of skills, talent and recruitment across the media industry, with a special focus on the implications of the emergence of AI.
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Mx3 Leadership Report: Media For Interest-Based Communities
Rich insights on niche audiences and how to successfully engage and monetise them
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HOW TECHNOLOGY WILL SHAPE THE FUTURE OF MEDIA
Key presenters at FIPP Congress 2023 share their views on how technology – especially AI and Web 3.0 – will shape the future of Media
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AI implications on Gen Z audience development
Key insights into how AI is influencing Gen Z’s media habits
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Specialist Media Innovators in Europe
How specialist media businesses are reinventing business models and diversifying revenues
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Key trends from FIPP World Media Congress 2023
Key insights from many of the world's leading publishers
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Innovation in news media and journalism
Innovation – what it is, barriers to implementation and examples of innovation in practice
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AI and the Media
Insights on the consequences of AI for media companies
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Strategies for Navigating an Economic Downturn
Insights from several decision-makers on sustainable strategies for the future
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“No niche is too niche as long as you own the community”: Reflections on Mx3 Barcelona
Last month, Mx3 Barcelona took place in the Catalan capital bringing together some of media’s most innovative creators and strategists. In this round up, Will Bailey, Head of Partnerships at 67 Bricks, outlines his five key takeaways from the summit. P.S. The full event report is now available for download here. We’ve been reflecting on …
Google Privacy Sandbox at the Mediaspace.global Leadership Club Global Roundtable, April 17th
Mediaspace.global returns with its next virtual Leadership Club Global Roundtable. The theme? The most popular search query made by industry professionals: Google Privacy Sandbox. Mediaspace, the award-winning platform and leadership community, is hosting its Q1 global virtual roundtable of 2024 on the 17th of April from 3pm (UK timezone). It is dedicated to the strategic and …
Press play: What publishers can take from gaming’s success
Anyone who has kids, or is familiar with Gen Z, will attest that gaming excels at audience engagement with its interactive storytelling, mechanics, and strong community involvement. Is there a lesson here for publishers? You bet. UIC’s Sam Drury explains more… In an era where the publishing sector faces unprecedented challenges, one key to survival …