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How Penske Media achieved 100% addressability with first-party data: Case study

Widespread changes to consumer privacy and data sharing are creating ripple effects throughout the ad industry. For Penske Media Corporation, owner of iconic brands that…

Data in advertising: How can publishers retain user trust?

As more users expect transparency, control, and choice over how their data is used, how can publishers build consumer trust, protect user privacy, and create…

The opt-out consumer: The impact of user consent on advertising and publishing

Despite Google’s decision to push back the deprecation of third-party cookies by another year, the data and consent landscape is transforming in real time. Husna…

How SHE Media extends the use of first-party data to eCommerce and branded content

TL;DR: SHE Media explains how it uses first-party data to build cohorts based on purchase intent, deliver insights to advertisers from its branded content and…

“Moving from keywords to an audience-led, first-party solution”: How Bauer is disrupting the way its media is bought and sold

As the era of third-party data ends, Bauer Media is changing the way its media is sold. For the last 10 years, it has sold…

Advertisers are proactively requesting publishers’ first-party data

Google has pushed back the timeline for Chrome’s depreciation of third-party cookies but it doesn’t affect the size of the challenge that publishers are facing.…

Permutive repositions itself to become a privacy-safe audience platform

Ad tech company Permutive has announced it has evolved from a publisher-only data management platform (DMP) to an Audience Platform that enables premium advertisers and…

Publishers’ first-party data has a positive impact on brand metrics

First-party data delivers 65% higher brand uplift for the Guardian — this was one of the headlines stats revealed at Permutive’s recent Make Possible event, The future…

Why publisher first-party data is a privacy-safe solution for brands

Marketers and advertisers are set to lose huge pools of data that help them build their data-driven marketing strategies. But there are opportunities among the…

How Hello! leveraged first-party data to raise client ad brand awareness

Case Study Hellomagazine.com is the official website of the weekly celebrity news magazine Hello!, and is the UK’s leading celebrity news site. Started in 2001 to complement…

Harnessing first-party data: Lessons from Immediate Media and JPI Media

In our most recent episode of Publishers’ Corner, Matt Rance of Immediate Media and Jade Power of JPI Media break down how they are leveraging their…

Q&A: Permutive, using first-party data to boost publisher revenues

Permutive was founded in 2014 and is headquartered in London, with a second office in New York. WNIP met up last year with Permutive’s Co-Founder, Joe…

How the Stylist Group doubled advertising yield by boosting targetable inventory to 100%

One of the key issues facing publishers is that a significant percentage of their ad inventory can’t be effectively monetised because audience traffic originates from…

Q&A: Permutive, boosting publisher revenues through real-time data

Permutive was founded by Joe Root and Tim Spratt in 2014 and is Y Combinator, Octopus Ventures and EQT backed. The company is headquartered in…

Media Moments 2022
The biggest shifts this year, and how publishers can prepare for what is likely to be another challenging twelve months ahead
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eCommerce in Publishing 2022: Report Download
A comprehensive guide to the eCommerce opportunities available for publishers
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Media Moments 2021
The key moments that have changed the media landscape during a transformative year
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50 Ways to Make Media Pay 2021 edition, fully updated
A comprehensive guide to publisher revenue models
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Paywalls for Publishers
A guide to the latest paywall innovations and strategies
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Which way now? Publisher options for the ending of third-party cookies
The very latest identity solutions and data innovations available to publishers
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6 Publishing Technologies that Will Make a Difference to Your Business
Technologies to help you build a broader, audience-focused revenue mix
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How Publishers Can Swap Out The Cookie Jar In 2021
The identity solutions available to publishers as Google sunsets third-party cookies
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The Publisher’s Guide to Navigating COVID-19
How publishers are successfully steering a course through the pandemic
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The Publisher’s Guide to eCommerce
Exploring wider opportunities that eCommerce potentially affords publishers
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The Publisher's Guide to eCommerce: Case Studies
How specific publishers are successfully leveraging ecommerce opportunities
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Media Moments 2020
The key moments that have changed the media landscape during a tumultuous year
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Power dynamics in the creator economy: Social media platforms and creators
Dan Weinstein, Co-CEO & Co-Founder of Underscore Talent, outlines how becoming a creator takes persistence and dedication, but once a loyal audience is built up, power swings away from the platforms back to its natural home – the creator. Within the creator economy, the question arises: which entity holds the true power, creators or social media …
Inside the judging room: What can we learn about the future of digital publishing?
A peek inside the AOP Digital Publishing Awards judging room shows that publishers are becoming faster, smarter, and more creative in their strategies – and that quality journalism is alive and well in the UK. The AOP Digital Publishing Award entries never fail to showcase how many strides the sector has taken. Even in twelve …
Head of Newsletters at the FT, Sarah Ebner, on using newsletters to build communities
The Financial Times is one of the key email newsletter innovators, publishing over thirty-six newsletters (some as individual product offerings). Sarah Ebner, Head of Newsletters at the FT, and previously of the Daily Telegraph, explains how email newsletters can build and maintain communities. Although there has been plenty of talk of a renaissance in email …