Should you add a paywall to your site?
A paywall – the method of restricting access to content via paid subscriptions – seems to be a trendy thing among publishers today. The New…
Podcast: The Times’ Alan Hunter on achieving a major digital subscription milestone
The Times of London and Sunday Times’ Head of Digital, Alan Hunter, is the special guest for this latest Media Voices episode. The Times is infamous…
How Axel Springer came back from the dead: it disrupted itself
Around the turn of the Millennium, Axel Springer – Germany’s largest media group – did not have a digital publishing strategy. From Europe’s most successful…
How Hearst Newspapers changes its paywall to drive reader loyalty
Hearst Newspapers has replaced its one-size-fits-all paywall with a customizable one. The newspaper group, with 24 daily and 64 weekly papers, including titles such as the…
The UK’s New Statesman is putting up a paywall
Iconic weekly politics and culture magazine New Statesman is following the lead of a number of prominent publishers by putting up a metered paywall. Later…
WSJ ditches Google’s ‘First Click Free’, falls back on stronger paywall
In an effort to increase paid subscriptions, the Wall Street Journal (WSJ) last year began experimenting with changes to the mechanics of its paywall. As…
