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What’s in store for mobile in 2020?

Opinion In the world of telecoms, 2019 will probably be remembered as the year 5G got serious, going from a few initial test networks to reach millions…

TCF 2.0 has landed – here’s why publishers should take note
Opinion This is good news for end users, advertisers and publishers. In 2018, the EU’s General Data Protection Regulation (GDPR) arrived, sending shockwaves through the digital advertising ecosystem. To help mitigate some of the operational challenges stemming from the regulation, IAB Europe created the Transparency & Control Framework (TCF); a set of guidelines that aim …
Is the Firefox update a bad omen for publishers?
Opinion The latest release of Mozilla’s Firefox browser is creating a sense of foreboding among digital publishers because it automatically blocks third-party tracking cookies. By switching on Enhanced Tracking Protection by default for all Firefox desktop and Android users, Mozilla aims to enhance user privacy and make the process of opting in and out of …
Information streaming platforms create and share new markets for publishers
Opinion Publishers competing for attention in crowded market places need to know they can look to information streaming platforms as new sources of additional readers and revenue, argues Ari Assuied, CEO of Cafeyn. Publishers share a common problem. Print circulations and advertising revenue are going down for nearly everyone and digital income is struggling to …

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