Q&A: MGID’s smart native advertising widget for Google AMP
MGID was launched in 2008 by a Ukrainian programmer in NYC, who spotted a gap in the market for a sophisticated native advertising technology. Now…
Q&A: MGID Global, a pioneer in native advertising solutions
Based in Los Angeles, California, and with offices in Ukraine, Vietnam, Russia, and India, MGID is a global pioneer in native advertising that aims to…
Every word counts: the science of perfect native copy
Online publishers are caught up in a precarious balancing act – attempting to maximise advertising revenue with one hand, while ensuring a positive user experience…
Why brands doing native advertising should partner up with publishers
“When brands and publishers work together on a branded content programme, they are able to achieve more than either could alone,” says Melanie Deziel, branded…
Native is accelerating publisher adoption of mobile programmatic
Mobile advertising, and programmatic mobile advertising in particular, are set for a prominent year in 2018, with all parties in the digital ecosystem continuing to…
Native advertising on Snapchat? Here’s how publishers can benefit
Snapchat is still a dominant app for sub-30s. But how do publishers succeed with native advertising on Snapchat? Eric Fulwiler, executive director at VaynerMedia shares…
Key lessons from The Pool on getting to know your audience
On paper, The Pool goes against everything we think should work in a digital publishing site. It publishes just a few pieces of content, and…
Why publishers should be making the move to native advertising
Founded in 2012, Playbuzz is a leading authoring and distribution platform for publishers, brands and agencies to create engaging content for editorial and commercial use…
Why mobile advertising has gone native
WNIP sat down with Ally Stuart, Strategy Director at native advertising SSP Sharethrough to discuss developments in native advertising as we enter a new year.…
Condé Nast Britain’s 18-person native ad team accounts for half its digital revenue
Condé Nast Britain has been in the native advertising business for years, but it has only had a dedicated team producing, distributing and selling it…
