In the past year, while the dialogue around platform traffic focused on the decline from Facebook, Google was quietly executing on a tectonic shift towards mobile.…
Whenever the name ‘Reuters’ is mentioned, a well respected international news agency is what springs to mind. Since 1850, Reuters has experimented, invented, and created…
Over the past several months, the Guardian Mobile Innovation Lab has introduced a new format for mobile: the Smarticle. They have now run three Smarticle experiments, and learned…
UK millennials are spending 8.5 hours consuming content across all their devices, with Generation Z spending 10.6 hours, according to new research. The findings come…
Why traditional publishers fail at mobile by chasing the individual when context and creativity are king, by Joy Dean, Partnerships Director, UK & Europe, Widespace…
After 10 months of A/B testing its headlines seriously, the New York Times has started slicing its audience into finer segments, albeit informally. Last week,…
The original native advertising company, Vibrant Media, continues to compete with the world’s specialist video ad networks on viewability, scale, targeting and budget bases, with…
WNIP sat down with Ally Stuart, Strategy Director at native advertising SSP Sharethrough to discuss developments in native advertising as we enter a new year.…
Mobile Web growth is the biggest indicator of overall magazine audience growth, according to the latest Magazine Media 360 Brand Audience Report, released last week from…