Key lessons from The Pool on getting to know your audience
On paper, The Pool goes against everything we think should work in a digital publishing site. It publishes just a few pieces of content, and…
What The Guardian has learned trying to build a more intelligent mobile story format
Over the past several months, the Guardian Mobile Innovation Lab has introduced a new format for mobile: the Smarticle. They have now run three Smarticle experiments, and learned…
Gen Z are the UK’s biggest content consumers
UK millennials are spending 8.5 hours consuming content across all their devices, with Generation Z spending 10.6 hours, according to new research. The findings come…
Opinion: Why do traditional publishers fail at mobile?
Why traditional publishers fail at mobile by chasing the individual when context and creativity are king, by Joy Dean, Partnerships Director, UK & Europe, Widespace…
Flurry Analytics State of Mobile: Europe Edition
For the second time ever, Flurry Analytics released its report on the state of mobile app usage across key markets in Europe. Flurry is a…
New York Times is experimenting with mobile-specific headlines
After 10 months of A/B testing its headlines seriously, the New York Times has started slicing its audience into finer segments, albeit informally. Last week,…
New vertical video ads available across Vibrant Media’s global markets
The original native advertising company, Vibrant Media, continues to compete with the world’s specialist video ad networks on viewability, scale, targeting and budget bases, with…
Why mobile advertising has gone native
WNIP sat down with Ally Stuart, Strategy Director at native advertising SSP Sharethrough to discuss developments in native advertising as we enter a new year.…
The Independent achieves 75% mobile-only audience
The Independent, whose audience is entirely digital after the title put a stop to its print edition back in March 2016, witnessed a drop in…
MPA: Mobile is key driver of magazine audience growth
Mobile Web growth is the biggest indicator of overall magazine audience growth, according to the latest Magazine Media 360 Brand Audience Report, released last week from…