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“A drop in visitors coming from mobile devices”: 2022 State of Mobile report shows a surprising trend

Think back a year or two. Mobile was the ‘in’ word. Publishers were scrambling to reach mobile audiences, with three-quarters of global consumers predicted to…

In the future, more digital growth will be mobile

This year, time with digital media is expected to grow 4%, according to Nicole Perrin, Senior Analyst at eMarketer. Next year, growth will be 3%.…

Google’s mobile shifts driving traffic boost to publishers

In the past year, while the dialogue around platform traffic focused on the decline from Facebook, Google was quietly executing on a tectonic shift towards mobile.…

Reuters launches a new ‘news wire’ app: A switch in consumer strategy

Whenever the name ‘Reuters’ is mentioned, a well respected international news agency is what springs to mind. Since 1850, Reuters has experimented, invented, and created…

Key lessons from The Pool on getting to know your audience

On paper, The Pool goes against everything we think should work in a digital publishing site. It publishes just a few pieces of content, and…

What The Guardian has learned trying to build a more intelligent mobile story format

Over the past several months, the Guardian Mobile Innovation Lab has introduced a new format for mobile: the Smarticle. They have now run three Smarticle experiments, and learned…

Gen Z are the UK’s biggest content consumers

UK millennials are spending 8.5 hours consuming content across all their devices, with Generation Z spending 10.6 hours, according to new research. The findings come…

Opinion: Why do traditional publishers fail at mobile?

Why traditional publishers fail at mobile by chasing the individual when context and creativity are king, by Joy Dean, Partnerships Director, UK & Europe, Widespace…

Flurry Analytics State of Mobile: Europe Edition

For the second time ever, Flurry Analytics released its report on the state of mobile app usage across key markets in Europe. Flurry is a…

New York Times is experimenting with mobile-specific headlines

After 10 months of A/B testing its headlines seriously, the New York Times has started slicing its audience into finer segments, albeit informally. Last week,…

New vertical video ads available across Vibrant Media’s global markets

The original native advertising company, Vibrant Media, continues to compete with the world’s specialist video ad networks on viewability, scale, targeting and budget bases, with…

Why mobile advertising has gone native

WNIP sat down with Ally Stuart, Strategy Director at native advertising SSP Sharethrough to discuss developments in native advertising as we enter a new year.…

The Independent achieves 75% mobile-only audience

The Independent, whose audience is entirely digital after the title put a stop to its print edition back in March 2016, witnessed a drop in…

MPA: Mobile is key driver of magazine audience growth

Mobile Web growth is the biggest indicator of overall magazine audience growth, according to the latest Magazine Media 360 Brand Audience Report, released last week from…

eCommerce in Publishing 2022: Report Download
A comprehensive guide to the eCommerce opportunities available for publishers
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Media Moments 2021
The key moments that have changed the media landscape during a transformative year
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50 Ways to Make Media Pay 2021 edition, fully updated
A comprehensive guide to publisher revenue models
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Paywalls for Publishers
A guide to the latest paywall innovations and strategies
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Which way now? Publisher options for the ending of third-party cookies
The very latest identity solutions and data innovations available to publishers
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6 Publishing Technologies that Will Make a Difference to Your Business
Technologies to help you build a broader, audience-focused revenue mix
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How Publishers Can Swap Out The Cookie Jar In 2021
The identity solutions available to publishers as Google sunsets third-party cookies
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The Publisher’s Guide to Navigating COVID-19
How publishers are successfully steering a course through the pandemic
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The Publisher’s Guide to eCommerce
Exploring wider opportunities that eCommerce potentially affords publishers
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The Publisher's Guide to eCommerce: Case Studies
How specific publishers are successfully leveraging ecommerce opportunities
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Media Moments 2020
The key moments that have changed the media landscape during a tumultuous year
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Publishers: Always be optimizing…
The use of algorithms to optimize ad performance has provided tremendous value for digital advertisers over the last decade. Publishers need to demand similar technology to optimize their performance, too. The major benefit of optimization algorithms in content recommendation ads is their ability to analyze thousands of ad-to-content combinations. This enables publishers to run ads that will generate the greatest revenue while providing advertisers the highest conversion rates and users the best …
New Google Play guidance will force publisher apps to rethink app store optimization (ASO)
Over 385,000 Android apps available on Google Play are at risk of having their titles condensed, according to an analysis by the Zurich-based app intelligence company 42matters. This is the result of new guidance, first announced by Google in April of last year, that includes a policy change for app metadata intended to encourage the …
Publishers need to look beyond the SSP and think end-to-end
The digital media marketplace of the future will be built on strong, transparent relationships throughout the ecosystem. Prompted by new data privacy laws, plus new restrictions on the use of third-party cookies and other personal ID signals, publishers are increasingly shifting from third-party data to forms of first-party data to help nurture relationships with advertisers …