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Third-party monetization: How publishers can manage the potential of ad tech vendors

A number of larger publishers are switching to PMP deals and selling their ad inventory directly to advertisers, cutting out ad tech intermediaries. This option,…

Budgets fall, but optimism rises: The Q4 2020 IPA Bellwether report

Although concerns around the global pandemic continue to impact marketing budgets, the overall squeeze on ad spend is slowing. Not only is the decline less…

Understanding traffic performance in the new normal

From the pandemic and presidential election to civil unrest, these are tumultuous times. So, it’s no wonder consumers are upping their news intake and exploring…

Media Moments 2022
The biggest shifts this year, and how publishers can prepare for what is likely to be another challenging twelve months ahead
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eCommerce in Publishing 2022: Report Download
A comprehensive guide to the eCommerce opportunities available for publishers
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Media Moments 2021
The key moments that have changed the media landscape during a transformative year
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50 Ways to Make Media Pay 2021 edition, fully updated
A comprehensive guide to publisher revenue models
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Paywalls for Publishers
A guide to the latest paywall innovations and strategies
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Which way now? Publisher options for the ending of third-party cookies
The very latest identity solutions and data innovations available to publishers
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6 Publishing Technologies that Will Make a Difference to Your Business
Technologies to help you build a broader, audience-focused revenue mix
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How Publishers Can Swap Out The Cookie Jar In 2021
The identity solutions available to publishers as Google sunsets third-party cookies
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The Publisher’s Guide to Navigating COVID-19
How publishers are successfully steering a course through the pandemic
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The Publisher’s Guide to eCommerce
Exploring wider opportunities that eCommerce potentially affords publishers
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The Publisher's Guide to eCommerce: Case Studies
How specific publishers are successfully leveraging ecommerce opportunities
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Media Moments 2020
The key moments that have changed the media landscape during a tumultuous year
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Power dynamics in the creator economy: Social media platforms and creators
Dan Weinstein, Co-CEO & Co-Founder of Underscore Talent, outlines how becoming a creator takes persistence and dedication, but once a loyal audience is built up, power swings away from the platforms back to its natural home – the creator. Within the creator economy, the question arises: which entity holds the true power, creators or social media …
Inside the judging room: What can we learn about the future of digital publishing?
A peek inside the AOP Digital Publishing Awards judging room shows that publishers are becoming faster, smarter, and more creative in their strategies – and that quality journalism is alive and well in the UK. The AOP Digital Publishing Award entries never fail to showcase how many strides the sector has taken. Even in twelve …
Head of Newsletters at the FT, Sarah Ebner, on using newsletters to build communities
The Financial Times is one of the key email newsletter innovators, publishing over thirty-six newsletters (some as individual product offerings). Sarah Ebner, Head of Newsletters at the FT, and previously of the Daily Telegraph, explains how email newsletters can build and maintain communities. Although there has been plenty of talk of a renaissance in email …