Budgets fall, but optimism rises: The Q4 2020 IPA Bellwether report
Although concerns around the global pandemic continue to impact marketing budgets, the overall squeeze on ad spend is slowing. Not only is the decline less…
Understanding traffic performance in the new normal
From the pandemic and presidential election to civil unrest, these are tumultuous times. So, it’s no wonder consumers are upping their news intake and exploring…
