Meta goes PUR – what are the implications for data privacy and consent?
Ad-free reading models (also known as PUR models) provide end-users with a choice: pay a fee to access ad-free content or provide consent to a…
CreativeX and Meta at Cannes Lions: 5 takeaways for achieving creative excellence at scale
As a group, we marketers don’t agree on much. Should we focus on direct response or brand? Is this a good ad or a bad…
