11 ways to make your membership comms more relevant than ever
Last February, before the global pandemic had dismissed us from our offices, we sent out a survey to membership professionals to find out how they…
The Beast Inside: Exploring the possibilities of “exclusive content”
Ever since the digital shift, publishers are actively looking for alternate sources of revenue, with membership and subscription fees becoming an increasingly more attractive source of…
When should a publisher adopt a membership model?
With many magazines struggling to maintain cash-flow and build a solid business model an ability to develop sustainable income streams is crucial. Mary Hogarth investigates…
