AI: the latest big tech assault on publisher revenues
The immediate concern for publishers is not which tech giant wins the coming struggle for AI supremacy, it is the impact that generative AI will…
Publishers, don’t forget your real asset is your traffic
As cookies retreat into ad-tech history, publishers are hard at work to extract all the value they can from their first-party data. There is a…
How can publishers stop cookie deprecation from impacting their revenue?
At the start of 2021, the digital advertising industry had its fair share of challenges to contend with. From the growing scrutiny around data privacy…
Two truths and a lie: Helping publishers prepare for the cookie’s collapse
Google Chrome’s decision to remove support for third-party cookies, now scheduled for the end of 2023, threw the digital ecosystem into a state of uncertainty.…
Study: Many publishers still looking for solutions to cover the loss of third-party tracking
Lotame, a global provider of data enrichment solutions for addressable advertising, has announced findings from its “Beyond the Cookie: The Future of Advertising for Marketers…
Lotame Panorama ID earns industry support as third-party cookie deadline looms
Lotame, a global provider of data enrichment solutions to drive customer insights and turn personas into addressable advertising, has announced that Magnite, the world’s largest…
Local publisher co-operative 1XL is using data enrichment to succeed during the pandemic
On the surface, the ongoing COVID-19 pandemic should be giving local news publishers a boost. Ofcom statistics from the beginning of October reveal 88% of…
Harnessing first-party data: Lessons from Immediate Media and JPI Media
In our most recent episode of Publishers’ Corner, Matt Rance of Immediate Media and Jade Power of JPI Media break down how they are leveraging their…
Opinion: Data concerns dominated Cannes
This year, Cannes took place at a time where the industry faces a period of significant change around the use of data. As a global…
