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Publishers and marketers are unprepared for the end of third-party cookies

OPINION Even though it’s been months (granted: every day feels like years these days) since Google announced that third-party cookies would be phased out on…

Looking ahead: How publishers can reconcile their sales strategies without in-person business meetings
OPINION One of the primary ways publishers drive new ad business is through in-person meetings with agencies. However, according to recent findings, 87% of media buyers don’t anticipate taking any in-office vendor meetings until next year and 19% remain unsure of when they may begin taking in-person vendor meetings. Furthermore, 55% of media buyers aren’t …
Governments want Google and Facebook to pay in dollars. They should pay in data.
OPINION Rumors. Propaganda. Lies. False content is hijacking Facebook feeds, and the platform is doing far too little to combat it. There were 1.52 billion interactions with misinformation on Facebook in Q3 this year. That’s about five times worse than Q3 in 2016 during the last election. At the same time, interaction with accurate, quality …
Apple to reduce App Store commission but debate rages
OPINION Apple recently announced plans to cut App Store commission rates for smaller businesses and developers. If firms earn less than $1million a year from paid app revenue and in-app purchases, then Apple’s commission rate will fall from 30% to 15%. If a developer passes the million-dollar threshold then they are immediately bumped into the …

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