How publishers can put first-party data to work using newsletters
An email newsletter program not only helps with distributing content. It’s also a valuable means of gathering first-party data, which can then be used for…
For local publishers seeking to boost monetization, is email the key?
While on-site and traditional ad revenue declined for many local publishers during the pandemic, newsletter revenue actually grew. As third-party cookies go away, newsletters’ importance becomes…
Newsletters: The key to COVID news dissemination and why advertisers should care
The rise of the Delta variant in the U.S. has resulted in the CDC once again ramping safety precautions, which means people must keep up…
Why email newsletters are the unlikely star of 2021
Over the last few months, big players across the industry have been publicly embracing the email newsletter. Facebook announced newsletter tools for independent journalists called the Journalism…
Publishers and marketers are unprepared for the end of third-party cookies
OPINION Even though it’s been months (granted: every day feels like years these days) since Google announced that third-party cookies would be phased out on…
