Kargo Fabrik Archives | What’s New in Publishing

Kargo Fabrik

Kargo FabrikContributor

The CMS is holding publishers back from delivering better digital ad experiences

Publishers have long treated editorial and advertising as “church and state.” But, that old wall is starting to crumble, as brands pay higher and higher…

Media Moments 2022
The biggest shifts this year, and how publishers can prepare for what is likely to be another challenging twelve months ahead
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eCommerce in Publishing 2022: Report Download
A comprehensive guide to the eCommerce opportunities available for publishers
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Media Moments 2021
The key moments that have changed the media landscape during a transformative year
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50 Ways to Make Media Pay 2021 edition, fully updated
A comprehensive guide to publisher revenue models
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Paywalls for Publishers
A guide to the latest paywall innovations and strategies
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Which way now? Publisher options for the ending of third-party cookies
The very latest identity solutions and data innovations available to publishers
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6 Publishing Technologies that Will Make a Difference to Your Business
Technologies to help you build a broader, audience-focused revenue mix
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How Publishers Can Swap Out The Cookie Jar In 2021
The identity solutions available to publishers as Google sunsets third-party cookies
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The Publisher’s Guide to Navigating COVID-19
How publishers are successfully steering a course through the pandemic
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The Publisher’s Guide to eCommerce
Exploring wider opportunities that eCommerce potentially affords publishers
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The Publisher's Guide to eCommerce: Case Studies
How specific publishers are successfully leveraging ecommerce opportunities
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Media Moments 2020
The key moments that have changed the media landscape during a tumultuous year
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Publishers: Simplify your demand to make more revenue, not less
The programmatic ecosystem is consolidating and publishers are seeking more from their remaining SSP partners. But that’s not enough – to achieve revenue growth, publishers must focus their stacks on SSPs that provide premium and direct demand via superior technology. OneTag’s Founder and CEO, Daniel Pirchio explains more… The digital advertising industry has been on …
Should we regulate social media platforms based on where they call home?
The current debate over TikTok has surfaced a number of arguments on both sides. However, if the UK is to strengthen regulation, it should not be to the detriment of user experience. And it should be universal. Zarnaz Arlia, Chief Marketing Officer at Emplifi, explains more… Over the last decade, social media platforms have faced …
Why more publishers need to be testing FLEDGE
In six months, FLEDGE is expected to be available in Chrome, and in 18 months third-party cookies will be erased completely – so why are publishers delaying their experiments with this tech? Mateusz Rumiński of RTB House implores publishers to start testing now, before it’s too late… It has been three years since Google first …