IPA Bellwether Q2 2021 • Media Makers Meet

IPA Bellwether Q2 2021

IPA Bellwether Q2 2021WNIP

Positivity is in the air: Industry reaction to the Q2 IPA Bellwether report

Renewed optimism from marketers, as shown by the latest IPA Bellwether report, bodes well for publishers and the ad tech industry. After showing resilience, flexibility, and…

UK marketing budgets increase for first time in 18 months: Q2 2021 IPA Bellwether

Today’s Q2 2021 IPA Bellwether Report shows that UK companies have revised their total marketing budgets up for the first time in a year and a half…

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The state of skills, talent and recruitment across the media industry, with a special focus on the implications of the emergence of AI.
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AI implications on Gen Z audience development
Key insights into how AI is influencing Gen Z’s media habits
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Specialist Media Innovators in Europe
How specialist media businesses are reinventing business models and diversifying revenues
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Key trends from FIPP World Media Congress 2023
Key insights from many of the world's leading publishers
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Innovation in news media and journalism
Innovation – what it is, barriers to implementation and examples of innovation in practice
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AI and the Media
Insights on the consequences of AI for media companies
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Strategies for Navigating an Economic Downturn
Insights from several decision-makers on sustainable strategies for the future
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“The most effective strategy to optimise conversion rates”: How to make a hard paywall dynamic
The Audiencers’ Madeleine White outlines how media organisations can transform their paywall from a rigid, inflexible barrier to one that is far more cognisant of user needs and their potential to subscribe. The end result? More conversions and increased revenue. Making your paywall dynamic means being audience-first, adapting the conversion experience to a user’s profile …
“No niche is too niche as long as you own the community”: Reflections on Mx3 Barcelona
Last month, Mx3 Barcelona took place in the Catalan capital bringing together some of media’s most innovative creators and strategists. In this round up, Will Bailey, Head of Partnerships at 67 Bricks, outlines his five key takeaways from the summit. P.S. The full event report is now available for download here. We’ve been reflecting on …
Google Privacy Sandbox at the Mediaspace.global Leadership Club Global Roundtable, April 17th
Mediaspace.global returns with its next virtual Leadership Club Global Roundtable. The theme? The most popular search query made by industry professionals: Google Privacy Sandbox. Mediaspace, the award-winning platform and leadership community, is hosting its Q1 global virtual roundtable of 2024 on the 17th of April from 3pm (UK timezone). It is dedicated to the strategic and …