IPA Bellwether Q3: Budget pressures continue, but recovery predicted for 2021
The ongoing dip in business revenue continued to impact marketing budgets in Q3 2020, according to the latest IPA Bellwether report. The marketing sector is…
“Storms clear the path for new ways to do things” – the industry reacts to DMEXCO @home
This year, for the first time, DMEXCO (the largest congress trade fair for the digital industry in Europe) was delivered virtually. DMEXCO @home welcomed over…
IPA Bellwether Q3 2019: The ad industry reacts
The latest IPA Bellwether report released last week marks the first time in seven years that total marketing budgets have taken a cut in the…
